Football Stories

Kiwi Stories

Football stories

Cost blowout for new Waikato football turf revealed to be $500k

Unexpected ground conditions pushed the Korikori Park project to about GBP £2.6 million, but the turf is already easing cancellations for local teams.

By Local Democracy Reporter • 3 min read • 2 days ago

Global Stories

Football stories

Gaming

World Cup fraud shifts to verified accounts & withdrawals

Operators faced a 38% rise in suspicious withdrawals as World Cup fraud shifted from sign-ups to verified accounts, SEON said.

By Sean Mitchell • 4 min read • Yesterday

Marketing Technologies

Flashscore makes AI presenter AILA a permanent feature

The avatar is set to front multilingual video and announcements across 31 markets, helping Flashscore scale content without local presenters.

By Sofiah Nichole Salivio • 5 min read • 2 days ago

Fintech

World Cup lifts Baselane short-term rental income in host cities 60%

Host-city landlords saw a sharp uplift as tournament demand pushed Baselane customers' short-term rental payouts up 60% year on year.

By Sofiah Nichole Salivio • 4 min read • This month

YouTube

Haaland tops US World Cup sentiment in social media

His World Cup antics drew 43% positive US social sentiment, putting Erling Haaland ahead of Lionel Messi and Cristiano Ronaldo online.

By Regine Laguilles • 4 min read • Last month

Smart Cities

Personalised fan experiences top 2030 World Cup study

Supporters want tailored journeys over stadium spectacle at the 2030 FIFA World Cup, as 40% backed personalisation in Designit's survey.

By Regine Laguilles • 4 min read • Last month

eCommerce

Dentsu & Uber Advertising target football fans live

Fans shopping before kick-off are being targeted as advertisers chase last-minute beer, spirits and snack sales on Uber's platform.

By Sofiah Nichole Salivio • 4 min read • Last month

Disaster Recovery

World Cup drives demand for data centre resilience

Streaming, ticketing and live analytics at the expanded tournament are straining the unseen power systems that keep matches online and broadcast.

By Sofiah Nichole Salivio • 4 min read • Last month

Mobile data

O2 extends USA roaming for England fans in tournament

Eligible England supporters in the US can now avoid daily roaming fees on O2 during the rest of the tournament, with credits back to 20 July.

By Sofiah Nichole Salivio • 3 min read • Last month

Smart Home

Midea signs five-year sleeve deal with FC Barcelona

The sleeve sponsorship gives Midea repeated exposure to Barcelona's vast global audience as it targets stronger brand recognition in Australia and New Zealand.

By Sofiah Nichole Salivio • 4 min read • Last month

Digital Transformation

Atos powers Special Olympics USA Games tech services

Thousands of athletes and volunteers relied on Atos's systems to keep competition data, entries and results running smoothly at the 2026 event.

By Sofiah Nichole Salivio • 4 min read • Last month

Stories from Other Regions

Football stories

eCommerce

TCL launches UK cashback deal with prize draw on TVs

Football fans buying new home entertainment kit could get cashback, with some also entering a draw to win the full purchase price back.

By Sofiah Nichole Salivio • 3 min read • 2 days ago

Gaming

World Cup ad bids surge for Popovic content in Australia

Advertisers paid a premium to reach Australia's World Cup audience as content on Tony Popovic drew 23.5 times more bidding than pre-tournament levels.

By Sofiah Nichole Salivio • 4 min read • Last month