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UK Father's Day spending set to hit GBP £1.32 billion
Artificial Intelligence

UK Father's Day spending set to hit GBP £1.32 billion

Last-minute purchases are set to lift UK Father's Day spending to GBP £1.32 billion, with retailers bracing for a surge in courier demand.

By Mark Tarre • 4 min read • Last week
AWS highlights five AI uses in football across leagues
Data Analytics

AWS highlights five AI uses in football across leagues

Real-time tools are reshaping refereeing, TV coverage and coaching as leagues use AI to speed decisions and deepen fan engagement.

By Joseph Gabriel Lagonsin • 3 min read • Last week
Netskrt to support FIFA World Cup streaming delivery
Digital Transformation

Netskrt to support FIFA World Cup streaming delivery

Streaming platforms face major pressure as Netskrt takes on the World Cup, where demand is expected to top 1.5 billion viewers.

By Sofiah Nichole Salivio • 3 min read • Last week
Fans warned over World Cup cyber scams & fake tickets
Malware

Fans warned over World Cup cyber scams & fake tickets

Fans buying tickets or streams for the FIFA World Cup face fake sites, rogue apps and QR-code traps that can steal payment details.

By Joseph Gabriel Lagonsin • 5 min read • Last week
World Cup talk dominated by halftime show, not brands
Marketing

World Cup talk dominated by halftime show, not brands

Brands are barely breaking through as US social media chatter is dominated by the halftime show, travel costs and controversy ahead of the tournament.

By Mark Tarre • 4 min read • Last week
Hisense launches World Cup fan experience in New York
Television

Hisense launches World Cup fan experience in New York

The week-long activation aims to boost Hisense's premium TV push by giving football fans hands-on access to its RGB MiniLED technology in New York.

By Sean Mitchell • 3 min read • This month
World Cup sites lag as fan pages load in six seconds
eCommerce

World Cup sites lag as fan pages load in six seconds

Fans are already waiting nearly six seconds for federation sites, exposing digital weaknesses that could hurt engagement and revenue at World Cup 2026.

By Sean Mitchell • 4 min read • This month
How data centres make the FIFA World Cup possible
Network Infrastructure

How data centres make the FIFA World Cup possible

Broadcasters are using hybrid data-centre and cloud setups to stream 2026's expanded tournament live with lower latency and compliance risks.

By Lauren Macdonald • 6 min read • This month
ExpressVPN lands official support deal for 2026 World Cup
Data Protection

ExpressVPN lands official support deal for 2026 World Cup

Fans at the 2026 FIFA World Cup face heightened cyber risks on public Wi-Fi, as ExpressVPN gains exclusive supporter rights across three regions.

By Joseph Gabriel Lagonsin • 3 min read • This month
YouTube launches FIFA Creator Cup for World Cup push
YouTube

YouTube launches FIFA Creator Cup for World Cup push

Thousands of football fans will be reached through a creator-led push as YouTube streams its first FIFA exhibition match worldwide.

By Sofiah Nichole Salivio • 3 min read • This month
World Cup wins linked to stock market gains, says XTB
Stock Exchange

World Cup wins linked to stock market gains, says XTB

Winning nations have historically seen markets outperform around the tournament, though wider forces can easily outweigh any football-related lift.

By Sofiah Nichole Salivio • 3 min read • This month

Stories from Other Regions

Football stories

World Cup spending to hit GBP £4.5bn, warns survey
Customer Experience

World Cup spending to hit GBP £4.5bn, warns survey

Retailers face stock shortages as 84% of fans say they will travel for unavailable items, with average losses pegged at GBP £116,836.

By Sofiah Nichole Salivio • 4 min read • 3 days ago
Home broadband traffic jumps as fans stream tournament
Customer Experience

Home broadband traffic jumps as fans stream tournament

Home networks are under more strain as 60% of UK broadband users plan to watch the tournament, mostly from the sofa.

By Sean Mitchell • 4 min read • Last week
Tottenham signs TCS in digital transformation deal
Customer Relationship Management

Tottenham signs TCS in digital transformation deal

Fans will see changes across ticketing, content and security as the Premier League club hands its digital overhaul to Tata Consultancy Services.

By Sean Mitchell • 4 min read • Last week
carsales fronts AI voice search in national campaign
Customer Experience

carsales fronts AI voice search in national campaign

Budget-conscious car buyers are being targeted by a six-week push as Carsales leans on AI Voice Search during sport and EOFY ads.

By Sean Mitchell • 4 min read • Last week
Sandisk unveils FIFA World Cup 2026 USB-C flash drive
Sandisk

Sandisk unveils FIFA World Cup 2026 USB-C flash drive

Australian fans and creators will pay AUD $69 and up for a licensed flash drive aimed at storing the flood of World Cup content.

By Sean Mitchell • 3 min read • Last week
Australian football fans trust fake Wi-Fi networks
Virtual Private Networks

Australian football fans trust fake Wi-Fi networks

Most Australian fans would still join venue-named hotspots, leaving match-day travellers exposed to phishing, fake streams and account theft.

By Sean Mitchell • 4 min read • This month