Gen Z stories
New camera software, AI tools and higher prices are aimed at buyers in New Zealand as smartphone replacement cycles lengthen.
Rising living costs are pushing New Zealand shoppers to compare prices, reviews and product details across AI, social media and search.
Slower growth in the world's biggest video platform's ad business suggests its shift to TV screens and Shorts has yet to lift marketer spend further.
Young recruits are being pushed to show judgement and adaptability sooner as AI strips routine tasks from graduate roles, executives said.
Australian brands face a tougher loyalty market as 93% of consumers hold memberships, yet active use has fallen and relevance is lagging.
Trust remains a hurdle as younger Australians increasingly use AI to research investments, superannuation and retirement planning, a survey shows.
Many Canadians are delaying home purchases and other major decisions as awareness of credit scores fails to translate into action.
Awareness of new rules remains low even as PayPlan customers increasingly use buy now, pay later to cover everyday household costs.
Local language support and mobile-first use have helped drive Gemini adoption across a region where younger users are setting the pace.
Young creators working with SuperAwesome will gain mental health support, while brands get tighter safeguards for child audiences.
While discovery is already mainstream, 45% of Hong Kong shoppers still balk at letting AI complete purchases, the survey found.
Its small survey suggests heavy social media use is leaving many Gen Z users feeling less connected offline, sharpening pressure on platforms.
Yet only 8% of investors in Singapore said AI drove their last major decision, underscoring demand for human validation.
Nearly two-thirds of UK employers say AI is reshaping hiring, with entry-level candidates now judged more on digital skills than experience.
Trust remains the main hurdle as nearly two-thirds of UK adults say they are uneasy about AI making purchases for them.
Pay-later use for essentials is rising as Canadians face higher grocery bills and turn to discount chains to stretch budgets.
More than half of Gen Z staff feel guilty using AI at work, as a new survey found many Canadians hide its use from employers.
Planned restrictions could strip £1.3 billion from UK digital ad spend in 2027 as brands lose easy access to under-16s online.
Advertisers in Southeast Asia can now send shoppers from YouTube ads straight to checkout as Google tries to turn video views into sales.
Younger Australians are driving demand for wellness devices as the Sydney brand offers 30% off in a one-day flash sale and 25% for a month.