FutureFive New Zealand - Consumer technology news & reviews from the future

Gen Z Stories - Page 14

Kiwi Stories

Gen Z stories

Bridging the payment divide: How small businesses can align with consumer expectations in 2025
Fintech

Bridging the payment divide: How small businesses can align with consumer expectations in 2025

Many small businesses risk lost sales and loyalty as one in three still don't accept credit or debit cards, despite 86% of consumers relying on them.

By Bridget Snelling • 5 min read • Wed, 27th Aug 2025

Global Stories

Gen Z stories

How RCS can solve the trust and customer experience tension
Encryption

How RCS can solve the trust and customer experience tension

RCS offers Australian businesses a secure, interactive way to boost customer engagement and trust, tackling data privacy concerns amid rising scams.

By Chris Connolly • 4 min read • Tue, 7th Oct 2025
AI heightens phishing success as global cyber defences lag
Data Protection

AI heightens phishing success as global cyber defences lag

AI has boosted phishing success as 44% admit falling for scams, yet only 48% of firms fully use multi-factor authentication, says Yubico survey.

By Melvin Hipolito • 4 min read • Fri, 3rd Oct 2025
Beyond campaigns: Building visibility that compounds over time
Opinion

Beyond campaigns: Building visibility that compounds over time

Canadian brands focus on authentic storytelling and earned media to build lasting visibility amid tariffs and rising costs. Short-term campaigns no longer suffice.

By Aleksandra Phelan • 4 min read • Fri, 19th Sep 2025
Gen Z demands instant service & social shopping from retailers
Customer Experience

Gen Z demands instant service & social shopping from retailers

Gen Z demands instant replies within 15 minutes and prefers social shopping on apps like Instagram and TikTok, pushing retailers to adopt AI and automation.

By Kaleah Salmon • 4 min read • Thu, 18th Sep 2025
Gen Z & Millennials turn to AI for shopping advice over search
Marketing Technologies

Gen Z & Millennials turn to AI for shopping advice over search

A global survey reveals 33% of Gen Z and 26% of Millennials prefer AI platforms over search engines for shopping advice, signalling a shift in consumer habits.

By Shannon Williams • 4 min read • Wed, 17th Sep 2025
Gen Z urges workplaces to adopt visual & AI-first tools
Digital Transformation

Gen Z urges workplaces to adopt visual & AI-first tools

Gen Z professionals urge UK workplaces to adopt visual, AI-powered collaboration tools, citing improved creativity and communication efficiency.

By Shannon Williams • 4 min read • Fri, 12th Sep 2025

Stories from Other Regions

Gen Z stories

Brands boost influencer marketing as ad budgets shift in 2025
Customer Relationship Management

Brands boost influencer marketing as ad budgets shift in 2025

Brands are reallocating 50% of their ad budgets to influencer marketing in 2025, shifting focus from traditional ads to creator partnerships for better engagement.

By Shannon Williams • 4 min read • Fri, 10th Oct 2025
Australians embrace Black Friday as key event for festive savings
Millennials

Australians embrace Black Friday as key event for festive savings

Over half of Australians plan to shop on Black Friday, with many parents using the event to get an early start on Christmas gifts and festive savings.

By Melania Watson • 4 min read • Thu, 9th Oct 2025
Gen Z shift sees brand loyalty give way to trend-driven trust
Customer Experience

Gen Z shift sees brand loyalty give way to trend-driven trust

Gen Z UK shoppers are prioritising viral trends and influencer promotion over traditional brand loyalty, reshaping consumer trust according to SAP Emarsys.

By Jed Nykolle Harme • 3 min read • Wed, 8th Oct 2025
AI drives surge in phishing as UK sees rise in secure logins
Multi-factor authentication

AI drives surge in phishing as UK sees rise in secure logins

A Yubico survey finds 62% of Gen Z interacted with phishing scams last year, raising alarm over AI threats.

By Melvin Hipolito • 4 min read • Tue, 30th Sep 2025
Australians lag in AI-era cyber security as phishing surges
Multi-factor authentication

Australians lag in AI-era cyber security as phishing surges

A Yubico survey reveals Australians lag in cybersecurity, with 46% falling prey to AI-enhanced phishing and low adoption of multi-factor authentication at work and home.

By Melania Watson • 4 min read • Tue, 30th Sep 2025
Young Australians embrace multi-hyphenate lives with new tech
Gaming

Young Australians embrace multi-hyphenate lives with new tech

New research shows nearly one in four young Australians juggle side hustles and content creation, embracing tech to lead multi-hyphenate lives in 2025.

By Melania Watson • 4 min read • Tue, 30th Sep 2025
UK CMOs face AI divide & brand activism risks for 2025
Marketing Technologies

UK CMOs face AI divide & brand activism risks for 2025

UK CMOs are widely adopting AI in marketing, but face consumer scepticism and split views on brand activism as top challenges for 2025 emerge.

By Shannon Williams • 4 min read • Thu, 25th Sep 2025
YouTube launches new hub to boost brand-creator ties in Canada
Marketing Technologies

YouTube launches new hub to boost brand-creator ties in Canada

YouTube Canada has launched new tools, including the Creator Partnerships Hub and BrandConnect API, to boost collaboration between brands and creators.

By Jake MacAndrew • 3 min read • Thu, 25th Sep 2025
Formal performance reviews lacking in many Australian sectors
Human Capital Management

Formal performance reviews lacking in many Australian sectors

Fewer than 40% of Australian workers experience formal performance reviews, with retail and hospitality sectors trailing far behind healthcare and education.

By Sean Mitchell • 4 min read • Tue, 9th Sep 2025
Young Australians seek security, growth & hybrid work in 2025
Artificial Intelligence

Young Australians seek security, growth & hybrid work in 2025

Young Australians prioritise job security, career growth, and hybrid working in 2025, with Google, Canva and Amazon leading as top employers, says Hatch survey.

By Kaleah Salmon • 4 min read • Mon, 1st Sep 2025