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Gen Z Stories - Page 9

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Gen Z more likely to engage with phishing than Boomers
Multi-factor authentication

Gen Z more likely to engage with phishing than Boomers

Gen Z click on phishing links nearly three times more than Baby Boomers, despite heavier use of multi-factor authentication, Yubico finds.

By Sofiah Nichole Salivio • 5 min read • Sat, 31st Jan 2026
BYRDLI & Travel Portland launch creator-led winter push
Marketing

BYRDLI & Travel Portland launch creator-led winter push

BYRDLI and Travel Portland unveil The Portland Cut, a creator-led winter campaign turning real-time city-meets-wild moments into bookable trips.

By Mark Tarre • 4 min read • Tue, 27th Jan 2026
PayFit rolls out contextual HR AI copilot to staff
Data Protection

PayFit rolls out contextual HR AI copilot to staff

PayFit extends its contextual HR AI copilot to 220,000 staff, promising personalised, confidential answers on pay, leave and contracts.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 23rd Jan 2026
Logitech G predicts five key shifts in gaming for 2026
Gaming

Logitech G predicts five key shifts in gaming for 2026

Logitech G tips 2026 as a turning point, with blockbusters, ageing gamers, creators and cosy live-service worlds reshaping how we play.

By Mark Tarre • 4 min read • Fri, 23rd Jan 2026
GenAI & younger buyers reshape Asia Pacific B2B spend
Digital Transformation

GenAI & younger buyers reshape Asia Pacific B2B spend

GenAI, risk worries and values-driven younger buyers are rapidly reshaping complex B2B purchasing across Asia Pacific, Forrester finds.

By Mark Tarre • 4 min read • Thu, 22nd Jan 2026

Stories from Other Regions

Gen Z stories

Beast Industries buys Step in fintech for Gen Z push
Crypto

Beast Industries buys Step in fintech for Gen Z push

Beast Industries acquires fintech app Step, betting on financial literacy tools to turn his vast creator audience into customers.

By Karen Joy Bacudo • 3 min read • Wed, 11th Feb 2026
UK retailers warned over £1.05bn surge in gift returns
Customer Experience

UK retailers warned over £1.05bn surge in gift returns

UK retailers brace for GBP £1.05bn in post-Christmas returns as fashion fit woes, social commerce and ageing habits strain logistics.

By Karen Joy Bacudo • 4 min read • Tue, 10th Feb 2026
AI agents go mainstream in Singapore sales teams
Customer Relationship Management

AI agents go mainstream in Singapore sales teams

AI agents are rapidly entering Singapore sales teams, with 80% already using AI tools as leaders turn to automation to ease admin pressures.

By Melania Watson • 4 min read • Mon, 9th Feb 2026
UK shoppers prize accurate updates over rapid delivery
Customer Experience

UK shoppers prize accurate updates over rapid delivery

UK shoppers value accurate parcel tracking and honest delivery updates far more than rapid shipping promises, a new Locus survey suggests.

By Mark Tarre • 4 min read • Fri, 6th Feb 2026
Cleo relaunches UK AI money app to ease cash anxiety
Fintech

Cleo relaunches UK AI money app to ease cash anxiety

AI fintech Cleo stages UK comeback with a waitlisted app, betting its chatty budgeting assistant can ease mounting money anxiety.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 6th Feb 2026
Digital gift cards reshape Lunar New Year in Australia
Digital Transformation

Digital gift cards reshape Lunar New Year in Australia

Cost-of-living pressures are pushing Australians to swap traditional red envelopes for digital gift cards this Lunar New Year.

By Sofiah Nichole Salivio • 3 min read • Fri, 6th Feb 2026
Self-gifting lifts UK Valentine's spend to GBP £2.1bn
Marketing Technologies

Self-gifting lifts UK Valentine's spend to GBP £2.1bn

Self-gifting and friend-gifting are reshaping UK Valentine's Day, lifting total spending to GBP £2.1 billion, Flowwow data shows.

By Shannon Williams • 4 min read • Thu, 5th Feb 2026
Ditto raises USD $9.2m for AI iMessage dating push
EduTech

Ditto raises USD $9.2m for AI iMessage dating push

Campus dating start-up Ditto lands USD 9.2 million to grow its AI-powered iMessage matchmaking service for US college students.

By Sofiah Nichole Salivio • 4 min read • Wed, 4th Feb 2026
UK daters embrace AI romance as scams & loneliness rise
Mobile Device Management

UK daters embrace AI romance as scams & loneliness rise

Lonely UK daters increasingly turn to AI companions even as romance scams surge, with rising losses and growing trust in chatbots over humans.

By Sofiah Nichole Salivio • 4 min read • Sat, 31st Jan 2026
AI, risk & security reshape Australian jobs for 2026
Human Capital Management

AI, risk & security reshape Australian jobs for 2026

AI, risk and job security are set to redefine Australian careers in 2026 as workers shun moves, chase pay rises and cling to hybrid work.

By Karen Joy Bacudo • 4 min read • Fri, 30th Jan 2026
AI-edited product images erode trust in marketplaces
DevOps

AI-edited product images erode trust in marketplaces

AI-edited images are eroding trust in online marketplaces, with most UK shoppers blaming platforms for misleading or inconsistent visuals.

By Mark Tarre • 4 min read • Thu, 29th Jan 2026
Exactly.com cuts fees as it targets UK SME payments growth
Crypto

Exactly.com cuts fees as it targets UK SME payments growth

Exactly.com trims processing fees after 23% turnover rise, targeting UK SMEs with local acquiring and lower-cost eCommerce payments.

By Melania Watson • 4 min read • Fri, 23rd Jan 2026