FutureFive New Zealand - Consumer technology news & reviews from the future

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Russ post

Search and you shall find: How to optimise your content for AI

Sat, 22nd Nov 2025
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martech
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genai
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llms
AI is transforming search, urging companies to optimise content for AI alongside SEO to capture growing referral traffic from generative AI tools like ChatGPT.
Digital artist working at desk with colorful digital artwork and tools

Adobe adds Gemini 3 Nano Banana Pro AI to Firefly & Photoshop

Fri, 21st Nov 2025
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martech
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genai
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ai
Adobe integrates Google's Gemini 3 Nano Banana Pro AI into Firefly and Photoshop, offering Creative Cloud users enhanced image generation and editing options.
Human hand interacting with glowing search bar digital network symbols

AI-driven search reshapes digital brand visibility & discovery

Thu, 20th Nov 2025
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digital transformation
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martech
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ai
Conductor's new report reveals AI tools like ChatGPT are reshaping digital brand visibility, with AI-driven search now influencing discovery across key sectors.
Ps dave wardrop profile pic

From storage to strategy: Building AI business cases that deliver enterprise-wide impact

Thu, 13th Nov 2025
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storage
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datacentre infrastructure
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hyperscale
AI boosts productivity but drives up costs and energy use; firms must adopt integrated strategies to ensure sustainable, profitable AI adoption.
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The surprising AI generation gap: Senior employers feel more empowered

Fri, 24th Oct 2025
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martech
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ai
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ai ethics & governance
Senior marketing leaders feel 76% empowered by AI, while only 43% of junior staff share this, reveals new global study on AI in communications.
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AI browsers like ChatGPT Atlas raise new privacy & security fears

Fri, 24th Oct 2025
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ransomware
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ai security
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data privacy
Security experts warn new AI browsers like OpenAI's ChatGPT Atlas pose serious privacy, safety and data risks amid growing adoption and emerging vulnerabilities.
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Graphic design tops New Zealand freelance roles amid AI growth

Wed, 15th Oct 2025
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ai
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hybrid & remote work
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marketing
Graphic design leads New Zealand's freelance jobs despite AI growth, as demand for creatives and tech specialists surges in 2024, says global report.
Business meeting professionals laptops tablets digital graphs charts online advertising performance roi

LinkedIn emerges as top B2B ad channel with highest returns

Wed, 17th Sep 2025
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cx
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martech
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partner programmes
LinkedIn now leads B2B ad spend with 39%, delivering a 113% return on investment, outperforming Google and Meta in cost efficiency and sales impact.
Ps mark devlin bw

Why searches for 'PR Agency Auckland' may signal growth in NZ's tech & design sectors

Wed, 27th Aug 2025
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amazon
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it industry
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nztech
Google searches for 'PR Agency Auckland' hit a five-year peak, signalling growing confidence in New Zealand's tech and design sectors amid export expansion.
Computer shopping cart digital security protection online shopping threats

Riskified & HUMAN join forces to tackle AI-driven eCommerce risks

Fri, 15th Aug 2025
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risk & compliance
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llms
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cybersecurity
Riskified and HUMAN Security partner to help merchants manage rising risks and opportunities from AI-driven eCommerce shopping agents.
Realistic cloud network connecting two data centers with digital energy and ai integration

Oracle & Google Cloud boost AI with Gemini model access

Fri, 15th Aug 2025
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rpa
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genai
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ai
Oracle and Google Cloud expand partnership, offering Oracle customers direct access to Google's Gemini AI models via Oracle Cloud Infrastructure for enterprise applications.
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Oracle & Google Cloud partner to deliver Gemini AI on OCI

Fri, 15th Aug 2025
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digital transformation
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martech
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supply chain
Oracle and Google Cloud have partnered to offer Google's Gemini AI models via Oracle Cloud Infrastructure, enhancing AI access for UK businesses and global enterprises.
Ps marty hungerford  1

Goodbye SEO, hello GEO: How AI is reshaping brand discovery

Mon, 14th Jul 2025
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cx
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martech
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partner programmes
As AI-powered language models replace traditional search, brands must master generative engine optimisation to stay visible and competitive in discovery.
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Google launches Gemini 2.5 models with pricing & speed updates

Wed, 25th Jun 2025
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api
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ai
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software development
Google unveils Gemini 2.5 AI updates, launching Flash-Lite for cost-efficient speed and revising pricing to enhance model accessibility and performance.
Alexander pr

AI search transforms brand visibility, making trust essential

Fri, 6th Jun 2025
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martech
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genai
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llms
As AI reshapes search, firms can boost visibility on ChatGPT and other LLMs by building authoritative content and engaging trusted journalists.
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Fake CAPTCHA scam targets 2,353 WordPress sites, warns CyberCX

Tue, 3rd Jun 2025
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malware
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martech
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advanced persistent threat protection
CyberCX warns 2,353 WordPress sites, including 82 in Australia and New Zealand, have been targeted by the DarkEngine fake CAPTCHA scam spreading malware.
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Google boosts education with Gemini 2.5 & LearnLM updates

Thu, 22nd May 2025
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e-learning
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ai
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google
Google integrates LearnLM model into Gemini 2.5, enhancing learning with AI-powered explanations and multimodal content for global users.
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Google reveals sweeping AI upgrades for Gemini & launches new Beam

Thu, 22nd May 2025
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quantum computing
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ai
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agentic ai
Google unveils major AI advancements across its Gemini platform, boosting Search, Workspace and video with new features and faster models.
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Google unveils expanded AI search features with Gemini upgrade

Thu, 22nd May 2025
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ai
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payment technologies
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google
Google expands its AI search in the US with Gemini upgrade, adding advanced features like AI Mode, Deep Search, and live visual interactions.
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Google launches AI-powered advertising upgrades for marketers

Thu, 22nd May 2025
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data analytics
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digital transformation
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martech
Google launches AI-powered tools to transform ad creation, bidding and campaign management, making digital advertising more effective and efficient globally.