Immersive technology stories

AI-first smart glasses propel a 44.4% surge in global XR shipments, as Meta keeps the lead while headset demand slides and Viture grows fast.

Blippar has bought Australian AR specialist Plattar to deepen its regional footprint and accelerate sector-focused AR commerce products.

Holographic doctor in Ghana shows how immersive tech can deliver trusted breast cancer education to remote women and reshape care.

AI will transform cyber threats by 2026, experts say, but warn over-automation and legacy systems could imperil critical infrastructure.

A Fixtuur study reveals 79% of furniture retailers now prefer 3D and AR over traditional photos, boosting sales and enhancing customer engagement online.

One in 10 businesses invest in holograms and avatars, but outdated AV systems and infrastructure hinder productivity and innovation benefits.

Sony launches Climate Station, a free PlayStation 5 and VR2 app using interactive data to educate users on climate change and future scenarios.

Apple has previewed visionOS 26, introducing new spatial widgets, shared experiences, AI-powered photo scenes, and enhanced personalisation for Apple Vision Pro users.

Cloudinary's survey reveals 93% of retailers see up to 4x better results from personalisation, boosting online and in-store customer experiences globally.

Auckland's Spark Game Arena Live attracted thousands this weekend, featuring a NZD $240,000 Fortnite tournament and an innovative gaming experience.

Meta's Spark AR closure sparks anxiety in AR creators, but Plattar offers a lifeline with its robust XR solutions, urging creators to adapt and thrive.

Infinite Reality partners with Google Cloud in a five-year deal to innovate and scale immersive digital experiences using AI, tech infrastructures, and 3D web solutions.

TrueConf and Eyefeelit introduce HoloLive, an advanced telepresence solution, transforming video calls into life-size 3D holographic encounters, promising to redefine collaboration in remote and hybrid events.

The global computer graphics market is poised for substantial growth, by a steady CAGR of 8.3%, with projected revenues surpassing US$464.2 million by 2033.

As demand increases, ANZ marketing professionals look to generative AI for assistance with the workload, creativity, and customer reach.

Advancements in Metaverse technology have made it possible for Shadow Factory to march towards a new era of work, which it says, will improve productivity.

Many futurists have glorified the potential benefits of its positively revolutionary potential for the future of work, retail, and even bigger societal issues.

It will help Tata Communications gain a strong foothold into the Americas media and entertainment market and extend its portfolio into live video production.

Tencent Real-Time Communication, utilized for avatar creation in the metaverse, ensures a smooth audio/video experience under a packet loss rate of 80%.

Adobe announces new innovations across its Substance 3D tools, empowering creators and brands to create immersive 3D content and metaverse experiences.