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Influencer Marketing Stories - Page 2

Global Stories

Influencer Marketing stories

Healthy Skin Lab seeks NZD $4m to fuel US expansion
Supply Chain

Healthy Skin Lab seeks NZD $4m to fuel US expansion

Strong US demand has pushed the skincare brand to seek NZD $4 million, as stock shortages and FDA registration open wider retail channels.

By Mark Tarre • 4 min read • This month
Shoppers take longer to buy as summer sales lose pull
Customer Experience

Shoppers take longer to buy as summer sales lose pull

Urgent discounts are failing to speed up purchases, with most shoppers consulting multiple sources and many abandoning baskets over shipping fees.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Meta launches AI tools for advertisers & businesses
Customer Experience

Meta launches AI tools for advertisers & businesses

Marketers could save time and reach more customers as Meta expands AI across ad creation, creator discovery and WhatsApp sales chats.

By Regine Laguilles • 4 min read • Last month
Trust gap grows in influencer marketing, Kolsquare finds
YouTube

Trust gap grows in influencer marketing, Kolsquare finds

Young consumers are far more likely than marketers to punish value clashes, exposing a trust blind spot as influencer spending grows across Europe.

By Sofiah Nichole Salivio • 3 min read • Last month
World Cup talk dominated by halftime show, not brands
Marketing

World Cup talk dominated by halftime show, not brands

Brands are barely breaking through as US social media chatter is dominated by the halftime show, travel costs and controversy ahead of the tournament.

By Mark Tarre • 4 min read • Last month
Samsung unveils Sky Portal film above Sydney Harbour
Samsung

Samsung unveils Sky Portal film above Sydney Harbour

Aerial screen stunt drew crowds to Sydney Harbour as Samsung used local footage to promote the Galaxy S26 series and its camera tools.

By Sean Mitchell • 3 min read • Last month
Day Management expands into UK with new talent agency
Apple

Day Management expands into UK with new talent agency

The move gives the Australian creator agency a foothold in one of the biggest influencer marketing markets outside Australia, as it seeks growth abroad.

By Regine Laguilles • 3 min read • Last month
Groundhog Launches Live Commerce Booster to Grow Live Shopping Audiences
eCommerce

Groundhog Launches Live Commerce Booster to Grow Live Shopping Audiences

Advertisers can now tap livestream clips to pull shoppers from outside platform walled gardens, as live commerce gets harder to scale.

By Sofiah Nichole Salivio • 3 min read • Last month
Meta launches Creator Assistant for Facebook creators
Data Analytics

Meta launches Creator Assistant for Facebook creators

Creators in three countries will get AI help spotting why Facebook posts work and how to improve future engagement.

By Mark Tarre • 3 min read • Last month
LinkedIn ranks second in AI citations for B2B searches
Digital Transformation

LinkedIn ranks second in AI citations for B2B searches

Buyers relying on AI tools are more likely to see LinkedIn than brand websites, with member profiles driving most citations in B2B searches.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Dreame names Cristiano Ronaldo as global ambassador
Smart Cities

Dreame names Cristiano Ronaldo as global ambassador

The tie-up aims to lift the Chinese appliance maker's overseas profile as it broadens into more home products and competes in premium smart tech.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 26th May 2026

Stories from Other Regions

Influencer Marketing stories

carsales fronts AI voice search in national campaign
Customer Experience

carsales fronts AI voice search in national campaign

Budget-conscious car buyers are being targeted by a six-week push as Carsales leans on AI Voice Search during sport and EOFY ads.

By Sean Mitchell • 4 min read • Last month
Bodycare picks PMC for AI-led UK high street return
Digital Signage

Bodycare picks PMC for AI-led UK high street return

The reopened chain's 2026 comeback hinges on technology that can link payments, CCTV and content as it targets 200 UK stores.

By Sofiah Nichole Salivio • 4 min read • Last month
Gen Z Australians shift product searches to social
Digital Transformation

Gen Z Australians shift product searches to social

Social feeds and AI now drive discovery for most young Australians, leaving Google first choice for just 26% of Gen Z shoppers.

By Regine Laguilles • 4 min read • Last month
UK shoppers expect faster product drops, survey finds
Supply Chain

UK shoppers expect faster product drops, survey finds

Social media is pushing retailers to restock faster, as 65% of UK shoppers now expect technology to keep viral items available.

By Regine Laguilles • 4 min read • Last month
CreatorOS launches Nutcake AI assistant for brands
Data Analytics

CreatorOS launches Nutcake AI assistant for brands

Free access to a new AI tool could help brands cut the time spent on creator campaign planning, briefing and tracking.

By Regine Laguilles • 3 min read • Last month
Tutorial videos drive Australian purchases, study finds
Customer Experience

Tutorial videos drive Australian purchases, study finds

Practical how-to clips are now the key buying trigger for Australians, with social media driving 29 per cent of product discovery, research shows.

By Sean Mitchell • 4 min read • Last month
Google expands Demand Gen tools for YouTube advertisers
eCommerce

Google expands Demand Gen tools for YouTube advertisers

Advertisers will gain more ways to turn creator content and product feeds into sales-focused YouTube campaigns as Google widens Demand Gen tools.

By Sean Mitchell • 3 min read • Sat, 23rd May 2026