Logo Stories

Kiwi Stories

Logo stories

Gen-i's new logo matches Telecom's

Gen-i reveals new logo, aligning itself closer to parent company Telecom, and signalling a push into the Australian market.

By Staff Writer • 1 min read • Tue, 27th Oct 2009

Gen-i

Gen-i unveiling will squash rumour

Gen-i is set to unveil its new logo on Tuesday, erasing rumours of a sale. The fresh look aligns closely with parent company Telecom's brand overhaul.

By Staff Writer • 2 min read • Fri, 23rd Oct 2009

Customers

New Telecom logo - CONFIRMED

Telecom unveils its dynamic new chalk-white star logo at Auckland's Ferry Building with a spectacular light show, marking a bold rebranding.

By Staff Writer • 2 min read • Sat, 17th Oct 2009

Marketing Technologies

Five steps to re-branding

Amid a sea of indistinguishable logos and slogans, how can NZ's small IT businesses stand out? Experts share five critical branding tips.

By Staff Writer • 9 min read • Fri, 1st Aug 2008

Resellers

New look for the New Year

Auckland distributor SnapperNet has launched a striking new logo, featuring a wave and binary bubbles, to boost brand recognition and market presence.

By Staff Writer • 1 min read • Fri, 1st Feb 2008

EduTech

Wacom embraces change

Wacom appoints Scholastic as its new distributor in New Zealand, enhancing educational outreach and unveiling a fresh brand identity designed by Wolf Olins.

By Staff Writer • 2 min read • Mon, 1st Oct 2007

Google

Need a homepage? Google's got it

Google introduces AdWords Business Pages in New Zealand, offering SMBs without websites a simple and customisable online presence for their adverts.

By Staff Writer • 1 min read • Sun, 1st Jul 2007

Global Stories

Logo stories

Phishing

DigiCert launches Common Mark Certificates for email security

DigiCert has launched Common Mark Certificates, enabling organisations without trademarks to enhance email security and branding, increasing trust and visibility.

By Catherine Knowles • 3 min read • Wed, 9th Oct 2024

Software-as-a-Service

IGEL redefines enterprise endpoint security with innovative model

IGEL new Preventative Security Model aims to redefine secure enterprise endpoints and boost Zero Trust, with a showcase due at upcoming IGEL DISRUPT 24 forum.

By Kaleah Salmon • 3 min read • Sat, 6th Jan 2024

Artificial Intelligence

LogoMix's innovative LogoMaker AI Logos unveiled

Logomix, a subsidiary of HostPapa, has announced the launch of its latest technological innovation: LogoMaker AI Logos.

By Kaleah Salmon • 3 min read • Tue, 31st Oct 2023

Hyperscale

DPSA review program to open up reseller revenue opportunities

Distributor DPSA has launched a program to help IT resellers find new data centre opportunities and says pilot saw big returns for resellers.

By Heather Wright • 2 min read • Tue, 23rd Jun 2015

Mobile Device Management

Symantec unveils new company branding

Symantec reveals its new logo, merging its brand with VeriSign's iconic check mark, aiming to symbolise confidence and secure, simple information access.

By Staff Writer • 1 min read • Wed, 6th Oct 2010

Cloud Services

WorldxChange rebrands with new logo

In a bid to capture the business market, WorldxChange unveils a new in-house designed logo, highlighting its Kiwi roots and global vision.

By Staff Writer • 2 min read • Wed, 24th Feb 2010

Three Strikes

Strike one for French anti-piracy agency

France's anti-piracy agency Hadopi, set to gain power to cut Internet access for copyright offences, used an unlicensed font in its new logo.

By Staff Writer • 1 min read • Wed, 13th Jan 2010

Branding

Back off logo bashing

A design expert defends Telecom's new logo amid public backlash, arguing the GBP £2.55 share price stabilisation post-rebrand signifies long-term value.

By Staff Writer • 2 min read • Tue, 20th Oct 2009

Telecom

Spot the Telecom logo

Telecom launched its new logo but hasn't widely rolled it out yet, opting for a gradual transition over months to manage costs and avoid appearing extravagant.

By Staff Writer • 2 min read • Mon, 19th Oct 2009