Market Growth stories

Anthropic replaces flat enterprise seats with token-based charges and monthly spending commitments, pushing more cost risk onto customers at renewal.

Virtuozzo adds Jason Magee, Charles Ryan and Peter Bergstrom as it unifies cloud tools under Chief Executive Officer Kurt Daniel and eyes expansion.

Gigamon unveils AI traffic tools as IDC says network observability market will reach USD $4.39 billion by 2029.

Finance teams quietly absorb the hidden cost of workarounds as operational debt piles up, turning growth into extra effort and risk for ANZ businesses.

Thryv has rolled out Thryv AI Lead Flow in Australia and New Zealand, aiming to help small businesses capture enquiries, score prospects and automate follow-up.

Portnox hires Jonathan Skinner as Chief Marketing Officer to drive global growth, with the cybersecurity veteran tasked with sharpening go-to-market strategy.

Wise posts higher transfer volumes and customer balances as it targets a Nasdaq primary listing in May 2026 while keeping London.

SEO remains vital as AI reshapes search, with intent-led content, technical strength and clear strategy now key to online visibility.

Intuit appoints Xero veteran Matthew Miles as Head of Product for APAC as it steps up investment in Australia and wider Asia Pacific.

Zoom names Frank Skiffington as Head of Australia and New Zealand as the software group seeks deeper partner-led growth across ANZ.

G2A teams up with epay to broaden its marketplace with hundreds of gaming and entertainment gift cards as demand for prepaid digital spending grows.

Intruder expands cloud security platform with registry-level container image scanning for AWS, Google Cloud and Azure users.

Amperity adds Melbourne staff and launches in AWS Sydney and Melbourne to meet Australia's strict data residency demands.

Celerity adds IBM automation specialist Ranger4 as BGF-backed group deepens AI and cost-efficiency offer across hybrid IT.

Gigamon takes 51% of deep observability market as AI traffic drives 18% growth and pushes the segment towards USD $2.1 billion by 2030.

Gigamon dominates the deep observability race as AI and hybrid cloud traffic push the fast-growing sector towards USD $2.1 billion by 2030.

Codenotary unveils AgentMon to help Chief Information Officers and security teams track AI agent behaviour, costs and policy risks.

Multiplier expands in New Zealand with Oxygen Advisors buyout as the startup-focused accounting firm joins its global roll-up.

Wiise expands partner programme with AI tools in ANZ, as Chief Operating Officer Stephen McNulty backs more standardised ERP delivery for SMBs.

Tyler Vander Ploeg named Vice Chair of fibre consortium as industry body steps up education and standards work amid rising network demand.