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Market research stories

Optimizely study finds marketers cut corners on AI
Digital Transformation

Optimizely study finds marketers cut corners on AI

Rushed teams are spending hours fixing AI copy, with most marketers saying the technology adds manual work rather than saving time.

By Sofiah Nichole Salivio • 4 min read • Last week
Enterprise event pros favour AI translation over humans
Software-as-a-Service

Enterprise event pros favour AI translation over humans

Budget pressure and easier deployment are driving event teams to adopt AI translation, with 66% saying it beats human interpreters.

By Mark Tarre • 4 min read • Last month
Wordly survey says AI translation beats interpreters
Digital Transformation

Wordly survey says AI translation beats interpreters

Rising demand for multilingual meetings is pushing enterprises towards AI tools, with 66% of event professionals rating them better than interpreters.

By Sean Mitchell • 3 min read • Last month
US firms report more AI-related hiring errors than UK
Generative AI

US firms report more AI-related hiring errors than UK

Bad AI hires are now feeding costly mistakes, with US employers hit far more often than UK counterparts, a survey shows.

By Sofiah Nichole Salivio • 4 min read • Last month
Linux Foundation sets 2026 confidential computing summit
Data Protection

Linux Foundation sets 2026 confidential computing summit

Pressure on firms to secure sensitive AI workloads is driving the summit agenda as adoption of confidential computing accelerates, IDC says.

By Sean Mitchell • 5 min read • Last month
KPMG says AI becomes an everyday work tool for 22%
Digital Transformation

KPMG says AI becomes an everyday work tool for 22%

More firms are tying AI spending to measurable results, yet just 7% have established a return on investment, KPMG says.

By Karen Joy Bacudo • 4 min read • Last month
Infosys, ANA & LIONS launch CMO AI Hub for members
Digital Transformation

Infosys, ANA & LIONS launch CMO AI Hub for members

The member-only hub gives 1,200 global marketing leaders a secure way to query shared insights and case studies as AI reshapes their jobs.

By Sofiah Nichole Salivio • 4 min read • Last month
Contentful launches Palmata for AI brand monitoring
Software-as-a-Service

Contentful launches Palmata for AI brand monitoring

Marketers are getting a new tool as AI answer engines increasingly shape which brands customers see, compare and shortlist first.

By Joseph Gabriel Lagonsin • 5 min read • Last month
Australian football fans share passwords, survey finds
Multi-factor authentication

Australian football fans share passwords, survey finds

Password reuse leaves Australian football fans exposed to wider account theft, despite the country recording the lowest sharing rate in the survey.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Data storage gets profitable as Exaba targets US expansion
Software-as-a-Service

Data storage gets profitable as Exaba targets US expansion

Exaba's local cloud storage pitch could give US managed services providers higher margins as it challenges AWS and Azure in a crowded market.

By Donovan Jackson • 6 min read • Last month

Stories from Other Regions

Market research stories

Amazon Prime tops US loyalty rankings, study finds
Customer Experience

Amazon Prime tops US loyalty rankings, study finds

Rewards are now swaying 91% of US shoppers to buy again, with Amazon Prime, Walmart+ and Starbucks Rewards topping loyalty rankings.

By Sofiah Nichole Salivio • 4 min read • Last week
Australian IT leaders say data gaps stall AI scale
Digital Transformation

Australian IT leaders say data gaps stall AI scale

A lack of live data infrastructure is leaving most Australian IT leaders unable to scale AI, according to new research from Confluent.

By Mark Tarre • 4 min read • Last week
Poki study says web gaming is stealing social media time
Gaming

Poki study says web gaming is stealing social media time

Browser-based play is claiming more attention from users and could help developers reach new players beyond crowded app stores.

By Sofiah Nichole Salivio • 4 min read • Last week
Australians skip dryers in winter over energy costs
Internet of Things

Australians skip dryers in winter over energy costs

Rising power bills are pushing many households to dry clothes indoors, with 62% of Australians avoiding dryers in winter, survey data shows.

By Mark Tarre • 4 min read • Last week
Geospatial demand outpaces team capacity in Britain
Smart Cities

Geospatial demand outpaces team capacity in Britain

Three-quarters of geospatial teams say demand is rising faster than capacity, heightening pressure on staff, systems and decision-making.

By Sean Mitchell • 3 min read • Last month
Back-to-school buying shaped weeks before checkout
Social Media

Back-to-school buying shaped weeks before checkout

Nearly half of US Back-to-School buys are gifts, as Adlook says choices are often fixed weeks before parents reach checkout.

By Sofiah Nichole Salivio • 4 min read • Last month
Pureprofile appoints Christina Statescu as US sales head
Digital Transformation

Pureprofile appoints Christina Statescu as US sales head

Its US business has grown 35% year on year, prompting Pureprofile to bolster sales leadership as it chases more clients in the market.

By Karen Joy Bacudo • 4 min read • Last month
IT teams spend 53% of time on endpoint maintenance
Digital Transformation

IT teams spend 53% of time on endpoint maintenance

Fragmented tools and patching delays are costing IT teams USD $133,000 a year in labour, according to new research.

By Mark Tarre • 4 min read • Last month