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Experian says marketers struggle to prove growth impact
Data Analytics

Experian says marketers struggle to prove growth impact

Only 28% of marketers can consistently link spend to growth, despite 69% saying budgets have risen and 76% reporting more data tools.

By Karen Joy Bacudo • 4 min read • Today
Most financial firms expect AI-led operations within years
Digital Transformation

Most financial firms expect AI-led operations within years

Only 22% can see what AI agents are doing, as most banks and insurers race towards AI-led operations and lose sight of productivity gains.

By Karen Joy Bacudo • 4 min read • Last week
Australian chapter backs open standards for agentic ads
AI Agents

Australian chapter backs open standards for agentic ads

The new chapter aims to make AI-driven media buying easier for Australian advertisers by reducing fragmented integrations and adding common rules.

By Regine Laguilles • 4 min read • Last month
Brandtech launches data & AI unit across three firms
Data Analytics

Brandtech launches data & AI unit across three firms

The new umbrella will unite more than 500 specialists in 22 countries, as brands seek to make fragmented data usable for artificial intelligence.

By Sean Mitchell • 4 min read • Last month
Taboola study finds advertisers missing new audiences
Large Language Models

Taboola study finds advertisers missing new audiences

Budget hikes are failing to broaden reach, with 81% of advertisers still missing new audiences and 92% ready to move spend if tracking improves.

By Karen Joy Bacudo • 4 min read • Last month
AI outpaces marketers' readiness in measurement study
Software-as-a-Service

AI outpaces marketers' readiness in measurement study

Only 3% of senior marketers say their organisations are fully ready to use AI in marketing measurement, despite its speed benefits.

By Sofiah Nichole Salivio • 4 min read • Last month
Only 8% of firms track AI impact, Talent Group says
Data Protection

Only 8% of firms track AI impact, Talent Group says

Despite a surge in workplace use, most firms still cannot show whether AI is paying off, with only 8% tracking impact with clear KPIs.

By Sean Mitchell • 5 min read • Mon, 31st Aug 2026
Braze report says data beats AI for personalisation
Gaming

Braze report says data beats AI for personalisation

Media and entertainment groups risk wasted AI spend unless they first fix fragmented data and measurement, Braze's report says.

By Mark Tarre • 4 min read • Thu, 11th Jun 2026
TripleLift appoints new chief product & marketing chiefs
Data Science

TripleLift appoints new chief product & marketing chiefs

The ad tech group is deepening its push into retail media and connected television as it seeks to unify planning, buying and measurement.

By Joseph Gabriel Lagonsin • 3 min read • Tue, 19th May 2026
Forrester says AI is upending B2B go-to-market models
Digital Transformation

Forrester says AI is upending B2B go-to-market models

AI agents are weakening familiar B2B sales tactics, forcing firms to rethink how they measure demand and win trust earlier.

By Sean Mitchell • 3 min read • Wed, 29th Apr 2026

Stories from Other Regions

Measurement stories

The Next Phase of App Growth in India Needs More Than New Acquisition Channels
Data Analytics

The Next Phase of App Growth in India Needs More Than New Acquisition Channels

Marketers in India risk wasted spend unless they measure post-install behaviour, since more channels alone do not guarantee better app growth.

By Udit Verma • 5 min read • 5 days ago
ShopX launches global retail media group across 27 markets
eCommerce

ShopX launches global retail media group across 27 markets

The group aims to help brands measure in-store sales more clearly as retail media shifts beyond online conversion channels into physical shopping.

By Sean Mitchell • 3 min read • Last week
Lacuna joins IAB Europe transparency & consent framework
Data Protection

Lacuna joins IAB Europe transparency & consent framework

The registration gives the Singapore-headquartered adtech firm a clearer route into Europe's privacy-sensitive programmatic market under GDPR rules.

By Shadda Lie Catugal • 3 min read • Last month
When AI Changes Product Discovery, Measurement Has to Catch Up
Generative AI

When AI Changes Product Discovery, Measurement Has to Catch Up

One in four Southeast Asian shoppers now use generative AI to discover products, exposing how last-click tools miss the path to purchase.

By April Tayson • 4 min read • Last month
AI gap widens between bosses & workers, Vertage finds
Generative AI

AI gap widens between bosses & workers, Vertage finds

The survey found many firms have not yet redesigned jobs and delivery models, leaving AI gains unmeasured and workers unconvinced.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Samsung Ads unveils new CTV tools & content in Australia
Data Analytics

Samsung Ads unveils new CTV tools & content in Australia

Streaming now accounts for 73% of viewing time on Samsung sets in Australia, prompting new ad formats, measurement tools and local content.

By Mara Sugue • 5 min read • Last month
Pagabo launches ImpactOS to track social value delivery
Procurement

Pagabo launches ImpactOS to track social value delivery

A single workflow could help contractors prove social value delivery, as scrutiny grows over whether public sector bids match local needs on the ground.

By Sofiah Nichole Salivio • 4 min read • Last month
Smartly names ex-Netflix executive Kelly Uphoff CTO
Data Science

Smartly names ex-Netflix executive Kelly Uphoff CTO

The hire deepens Smartly's push to automate ad decisions as the company looks to turn campaign data into better creative, media and measurement choices.

By Sofiah Nichole Salivio • 3 min read • Last month