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Opinion Stories - Page 261

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Opinion stories

How open ecosystem, card-linked loyalty programs are changing Australian retail
Customer Relationship Management

How open ecosystem, card-linked loyalty programs are changing Australian retail

As we transition away from cookie-based advertising, confusion around last-click attribution will dissolve in favour of card-linked platforms.

By Cary Lockwood • 3 min read • Wed, 29th Sep 2021
Unlocking the power of Kubernetes through observability
Virtualisation

Unlocking the power of Kubernetes through observability

The tech industry sees the value and potential of using Kubernetes, but its full potential is being held back by a lack of observability.

By Michael Fleshman • 4 min read • Wed, 29th Sep 2021
Why phishing is a bigger threat than ransomware
Malware

Why phishing is a bigger threat than ransomware

Preventing today's increasingly dynamic phishing attempts requires next-generation 'on-device' web security that can block phishing sites.

By Jonathan Andresen • 3 min read • Tue, 28th Sep 2021
The network effect and the search for resilient email security
Email Security

The network effect and the search for resilient email security

Not only is email everywhere, but it is 'built-in' to our lives as a required mode of communication for too many activities to name.

By Graeme Slogrove • 5 min read • Tue, 28th Sep 2021
Data: the key to unlocking loyalty success
Marketing Technologies

Data: the key to unlocking loyalty success

Effective customer relationship leaders understand how to grow customer relationships by leveraging customer data to glean valuable behavioural insights.

By Billy Loizou • 5 min read • Mon, 27th Sep 2021
How data analytics and the food industry is becoming the perfect blend
Data Analytics

How data analytics and the food industry is becoming the perfect blend

Providing more personalised shopping experiences through customer loyalty initiatives will ultimately benefit the customer.

By Amir Orad and Andrew Feigenson • 4 min read • Mon, 27th Sep 2021
Competitive talent markets are a technology problem
Data Science

Competitive talent markets are a technology problem

Instead of seeing the next few months as a pot-luck, data science and technology should be utilised to pick apart what exactly organisations need to grow.

By Rudy Crous • 3 min read • Mon, 27th Sep 2021
A case for public-private partnerships in technology infrastructure for government
Health Technologies

A case for public-private partnerships in technology infrastructure for government

With more governments setting technology-enabled goals, the timing seems to be right to apply the principles of PPP for network infrastructure.

By Pat Devlin • 5 min read • Fri, 24th Sep 2021
Transforming contact centres with a digital-first customer experience strategy
Customer Relationship Management

Transforming contact centres with a digital-first customer experience strategy

Taking a genuinely digital-first approach to CX means organisations must understand how customers access services and how they are supported.

By Rod Lester • 3 min read • Fri, 24th Sep 2021
As cloud strategies mature, last-movers have the advantage
Digital Transformation

As cloud strategies mature, last-movers have the advantage

The 'first mover advantage' is often touted, but Australian businesses taking a more measured approach to cloud are finding success.

By Neville Vincent • 3 min read • Thu, 23rd Sep 2021
How cloud-native tech will impact 5G mobile networks
Unified Communications

How cloud-native tech will impact 5G mobile networks

While 5G communications delivers benefits for communication service providers (CSPs), the new technology also presents challenges in security and cost.

By Yaniv Hoffman • 5 min read • Thu, 23rd Sep 2021
A tech transition: how company culture and employee learning can thrive in a hybrid work environment
DevOps

A tech transition: how company culture and employee learning can thrive in a hybrid work environment

Flexible work is here to stay, but a decline in wellbeing has occurred. Technology can support employee care and engagement in a hybrid world of work.

By Jacinta Moses • 5 min read • Wed, 22nd Sep 2021
How continuous evolution in modern managed services can drive business value
DevOps

How continuous evolution in modern managed services can drive business value

Delivering today's digital demand will require a foundational change in partnerships, writes Intergen CTO Mark Dyer.

By Mark Dyer • 3 min read • Wed, 22nd Sep 2021
Seven key principles behind a robust cybersecurity practice
Cybersecurity

Seven key principles behind a robust cybersecurity practice

Here are seven critical questions that TSPs should ask of their cybersecurity practice to help protect customers.

By Gregg Lalle • 4 min read • Tue, 21st Sep 2021
Unlocking sustainability potential for data centres
DataCentre infrastructure

Unlocking sustainability potential for data centres

Sustainability is a cause we all must get behind. By supporting and encouraging those in our value chains, we can create a greener future.

By Mark Deguara • 3 min read • Tue, 21st Sep 2021
RPA and why close collaboration between software vendors and customers is crucial
Robotic Process Automation

RPA and why close collaboration between software vendors and customers is crucial

RPA solutions don't necessarily replace people or automate entire business processes; instead, they enhance the existing mechanism.

By Jamie Atherton • 3 min read • Mon, 20th Sep 2021
Personalised marketing: Shaping the future of the online adult beverage market in 2021 and beyond
Data Analytics

Personalised marketing: Shaping the future of the online adult beverage market in 2021 and beyond

The pandemic has prompted the retail industry to adapt their marketing strategies. Here are key tactics for success.

By Beatrice Ellefsen • 5 min read • Mon, 20th Sep 2021
Why big data presents big opportunities for hoteliers today
Data Analytics

Why big data presents big opportunities for hoteliers today

Analytics assist hoteliers to harness their data to optimise the revenue performance of their entire property.

By Klaus Kohlmayr • 4 min read • Fri, 17th Sep 2021
The three Rs of visibility for any cloud journey
DevOps

The three Rs of visibility for any cloud journey

Network-based telemetry is an essential component in securing the move to the cloud, writes Gigamon CTO Shehzad Merchant.

By Shehzad Merchant • 4 min read • Fri, 17th Sep 2021