Rebrand Stories - Page 6

Kiwi Stories

Rebrand stories

Marketing Technologies

Noel Leeming aims to build '100-year business' with company rebrand

Noel Leeming undergoes major rebrand with new logos and signage, reflecting its future while retaining its heritage.

By Heather Wright • 4 min read • Tue, 9th Sep 2014

Branding

A digitised world

NZ shopping centres lead in digital media, revolutionising brand exposure with interactive signage, meeting Millennials' hunger for digital content.

By Staff Writer • 3 min read • Mon, 1st Mar 2010

Resellers

Selling finance, not just offering

In a move that signifies its shift into more diversified sectors, Flexirent is changing its name and branding to FlexiGroup New Zealand Limited.

By Staff Writer • 2 min read • Sun, 1st Nov 2009

Clearswift

Clearswift re-channels business

Clearswift restructures its global distribution strategy, introducing a uniform two-tier channel program with enhanced partner margins and rebate schemes.

By Staff Writer • 2 min read • Sun, 1st Mar 2009

Global Stories

Rebrand stories

Identity and Access Management

Symantec closes VeriSign deal

Symantec has finalised its acquisition of VeriSign's identity and authentication business, forging a future of simplified and secure online interactions.

By Staff Writer • 1 min read • Tue, 10th Aug 2010

Branding

Back off logo bashing

A design expert defends Telecom's new logo amid public backlash, arguing the GBP £2.55 share price stabilisation post-rebrand signifies long-term value.

By Staff Writer • 2 min read • Tue, 20th Oct 2009

Rebrand Stories - Page 6

Kiwi Stories

Noel Leeming aims to build '100-year business' with company rebrand

A digitised world

Selling finance, not just offering

Clearswift re-channels business

Global Stories

Symantec closes VeriSign deal

Back off logo bashing

FinTech

Industry

Commerce

Consumer tech

Enterprise

Cybersecurity

Telecomms