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Reputation management stories

Trust gap grows in influencer marketing, Kolsquare finds
YouTube

Trust gap grows in influencer marketing, Kolsquare finds

Young consumers are far more likely than marketers to punish value clashes, exposing a trust blind spot as influencer spending grows across Europe.

By Sofiah Nichole Salivio • 3 min read • Last week
Your proprietary data is a powerful PR asset you're not using
Supply Chain

Your proprietary data is a powerful PR asset you're not using

AI chatbots are now steering B2B software buyers, making proprietary data and earned media more vital to how brands are found and trusted.

By Monique Camenzuli • 4 min read • Last week
Elon Musk sells the future, not the product. Founders should copy the craft and fear the rest
Artificial Intelligence

Elon Musk sells the future, not the product. Founders should copy the craft and fear the rest

Investors are paying a premium for Elon Musk's narrative, even as Tesla's brand suffers and his empire's risks are shifted onto a single float.

By Dwayne Alexander • 9 min read • This month
Sprinklr launches LLM Insights to track AI brand visibility
Customer Experience

Sprinklr launches LLM Insights to track AI brand visibility

Brands risk being misdescribed in AI answers as generative search reshapes discovery, prompting Sprinklr to add monitoring inside Insights.

By Sofiah Nichole Salivio • 4 min read • This month
Kaseya launches MSP Success to boost provider growth
Partner Programmes

Kaseya launches MSP Success to boost provider growth

Customer acquisition pressure is driving Kaseya's new MSP Success umbrella, which folds marketing, peer support and learning resources into one hub.

By Sofiah Nichole Salivio • 4 min read • This month
AskNicely launches AI agents for customer insights
Digital Transformation

AskNicely launches AI agents for customer insights

Frontline teams at multi-location service businesses could cut dashboard churn as AskNicely's new tools automate insights and routine review replies.

By Sofiah Nichole Salivio • 4 min read • This month
AI in crisis communications: why route knowledge beats the next new tool
Agricultural Technology

AI in crisis communications: why route knowledge beats the next new tool

Businesses risk wasting AI spend unless they map workflows first, as routing knowledge matters more than buying yet another tool.

By Dwayne Alexander • 6 min read • Last month
Sprinklr social index shows brands lacking relevance
Customer Experience

Sprinklr social index shows brands lacking relevance

Most brands are posting widely on social media but failing to turn activity into engagement, according to Sprinklr's new index.

By Mark Tarre • 4 min read • Last month
Gartner says 40% of governments will create TrustOps
Digital Transformation

Gartner says 40% of governments will create TrustOps

Deepfake threats are pushing public bodies to harden identity checks and governance, as Gartner forecasts dedicated TrustOps teams by 2028.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Trustpilot study says active reviews boost AI citations
Customer Experience

Trustpilot study says active reviews boost AI citations

Brands with active Trustpilot pages were far more likely to surface in AI answers, with the highest citation rate reaching 75.3%.

By Sean Mitchell • 4 min read • Last month
Sinch survey finds 74% of firms rolled back AI agents
Digital Transformation

Sinch survey finds 74% of firms rolled back AI agents

Governance and safety costs are now overtaking development as many firms struggle to keep live customer-facing AI agents reliable and compliant.

By Sean Mitchell • 4 min read • Last month

Stories from Other Regions

Reputation management stories

Australian firms roll back AI agents over governance
Software-as-a-Service

Australian firms roll back AI agents over governance

Governance failures have forced most Australian enterprises to pull back customer-facing AI agents, even as spending plans and deployments keep rising.

By Joseph Gabriel Lagonsin • 4 min read • Last week
AdLift adds Claude AI to Tesseract search platform
Large Language Models

AdLift adds Claude AI to Tesseract search platform

Marketers can now gauge how AI platforms portray brands and drive visits, as Tesseract adds sentiment analysis and traffic tracking.

By Joseph Gabriel Lagonsin • 3 min read • This month
UK consumers shun cold calls without trust signals
Customer Experience

UK consumers shun cold calls without trust signals

Most unsolicited business calls now go unanswered as branded caller ID and pre-call messages become key to winning trust, MaxContact found.

By Mark Tarre • 4 min read • This month
Cybercriminals target wealthy individuals, Everywhen warns
Data Protection

Cybercriminals target wealthy individuals, Everywhen warns

Wealthy households face a rising risk of theft and fraud as attackers mine social media, smart devices and public profiles for easy entry points.

By Joseph Gabriel Lagonsin • 3 min read • This month
UK firms face supply chain compliance woes, report says
Supply Chain

UK firms face supply chain compliance woes, report says

Most UK brands still lack proof their raw materials meet rules, with four in five reporting regulatory or compliance problems last year.

By Joseph Gabriel Lagonsin • 4 min read • Last month
The local SEO playbook for Australian IT service providers
Risk & Compliance

The local SEO playbook for Australian IT service providers

Referral-led IT firms risk missing enquiries as local search can still be won with Google profiles, reviews and city-specific pages.

By Sam Park • 6 min read • Last month
Why your cybersecurity firm's Google rankings are a security risk in disguise
Ransomware

Why your cybersecurity firm's Google rankings are a security risk in disguise

Enterprise buyers may never reach the sales call if a security firm is absent from search results, because digital authority now shapes trust and deal flow.

By Dominic Vivarini • 6 min read • Last month