ROI stories - Page 12

Organisations face data silos and quality issues in customer data investments, yet marketing-IT collaboration and clear use cases help unlock value, experts reveal.

Brands in Australia and New Zealand are rapidly adopting AI, with 29% deploying generative AI in 2025, yet data management and personalisation challenges persist.

Forrester names AI, synthetic data, agentic AI and humanoid robots as top emerging technologies for 2025, highlighting a shift to strategic business adoption.

New research reveals that 92% of IT leaders warn lack of employee digital readiness risks undermining $644bn Generative AI investments worldwide.

Lenovo unveils 21 AI-optimised data storage solutions, including a liquid-cooled HCI appliance promising 25% energy savings for enterprise AI needs.

Australian and New Zealand organisations are surpassing global counterparts in generative AI investments, yet face rising staffing costs and data challenges.

Riverbed has unveiled an expansion of its AI observability platform, introducing new tools that promise to optimise IT operations and improve data insights.

CData Software has launched a Microsoft Fabric Integration Accelerator, enhancing connectivity to over 270 data sources, aimed at resolving integration challenges.

LinkedIn has upgraded its Campaign Manager with new features like Media Planner and Ads Duplication, aimed at enhancing marketing efficiency and insights.

The rapid rise of artificial intelligence is straining data infrastructures in the banking sector, revealing critical challenges in security and data quality.

Lenovo has launched the Hybrid AI Advantage with NVIDIA, aiming to enhance enterprise productivity and streamline AI integration across various business operations.

Lenovo's latest CIO Playbook highlights a shift in AI adoption towards practical investments, with spending in Asia Pacific expected to soar by 3.6 times.

NICE has been recognised as a Leader in the IDC MarketScape for Worldwide Conversational Intelligence and Analytics 2024, showcasing significant market innovation.

Cynet has appointed Meghan AuBuchon as Chief Marketing Officer to enhance its global marketing strategy and boost growth amid a leadership overhaul.

Dynatrace has been named a Leader and Outperformer in the 2025 GigaOm Radar Report for Cloud Observability, showcasing its AI-powered platform's prowess.

Report reveals a widening revenue gap in B2B content marketing, highlighting challenges for CMOs in linking increased budgets to tangible revenue outcomes.

Salesforce has rolled out Agentforce 2dx, a cutting-edge digital labour platform that integrates AI agents into business workflows for enhanced efficiency.

A report by Hobson & Company reveals that organisations using KnowBe4's HRM platform can achieve a ROI of 200% to 400% within just 3.5 months.

A report reveals that 77% of marketers expect significant rises in content demands by 2025, amid budget pressures and evolving consumer preferences.

Appfire has acquired Flow, a prominent Software Engineering Intelligence platform, from Pluralsight, aiming to boost support for engineering teams.