Search Engine Optimisation (SEO) stories - Page 4
Nowadays, the main objective for every person or organisation owning a website is to appear as high as possible in search pages.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
AZK Media unveils AI search-focused PR solution for B2B tech
Thu, 2nd Oct 2025
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martech
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partner programmes
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ai
AZK Media launches a PR solution tailored for B2B tech firms to boost visibility in AI-driven search by focusing on third-party endorsements over traditional SEO.
Dr. Bronner's boosts Australian sales by 55% after Amazon refresh
Tue, 12th Aug 2025
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cx
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martech
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e-commerce
Dr. Bronner's monthly Amazon sales in Australia surged by 55% after Pattern revamped its storefront, boosting revenue and customer engagement.
AI-driven phishing & quishing attacks surge in Netcraft report
Thu, 7th Aug 2025
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martech
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advanced persistent threat protection
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llms
Netcraft reports a surge in AI-driven phishing, quishing, and brand impersonation attacks, pushing firms to boost cyber defences before 2025.
Optimizely unveils CMS features to boost AI search visibility
Wed, 30th Jul 2025
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ecm
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martech
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genai
Optimizely launches new CMS features to boost AI search visibility, helping businesses adapt content for the rise of generative engine optimisation and AI-driven search.
Goodbye SEO, hello GEO: How AI is reshaping brand discovery
Mon, 14th Jul 2025
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cx
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martech
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partner programmes
As AI-powered language models replace traditional search, brands must master generative engine optimisation to stay visible and competitive in discovery.
Five key trends reshaping eCommerce marketing for 2025 revealed
Thu, 3rd Jul 2025
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data analytics
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cx
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martech
Ecommerce marketing is set to evolve in 2025 with five key trends, including AI personalisation, mobile commerce, social media sales, data-driven automation, and SEO advances.
Agentic AI drives retail shift from legacy systems to smart commerce
Thu, 3rd Jul 2025
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devops
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ecm
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cx
Retailers are adopting agentic AI to overcome outdated systems, enabling smarter, faster eCommerce that meets modern consumer demands for personalised digital experiences.
AI search transforms brand visibility, making trust essential
Fri, 6th Jun 2025
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martech
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genai
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llms
As AI reshapes search, firms can boost visibility on ChatGPT and other LLMs by building authoritative content and engaging trusted journalists.
Fake CAPTCHA scam targets 2,353 WordPress sites, warns CyberCX
Tue, 3rd Jun 2025
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malware
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martech
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advanced persistent threat protection
CyberCX warns 2,353 WordPress sites, including 82 in Australia and New Zealand, have been targeted by the DarkEngine fake CAPTCHA scam spreading malware.
Global survey finds marketers see gTLDs as branding boost
Wed, 21st May 2025
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martech
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partner programmes
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data privacy
A global ICANN survey finds most marketing leaders see strong branding potential in gTLDs, though awareness and cost barriers remain ahead of 2026 application round.
AI speeds up SEO for eCommerce brands facing new challenges
Thu, 15th May 2025
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martech
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commerce systems
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supply chain
AI technology accelerates SEO for eCommerce brands, cutting product page update times from weeks to hours while improving search alignment and conversions.
OneShot.ai unveils Execution OS to unite AI & human sales teams
Wed, 23rd Apr 2025
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saas
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crm
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martech
OneShot.ai has launched Execution OS, a platform combining AI with human expertise to improve sales and marketing go-to-market strategies.
Commerce Team & Block & Tam form strategic partnership
Fri, 31st Jan 2025
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martech
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commerce systems
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e-commerce
The Commerce Team Global and Block and Tam have formed a strategic partnership to enhance online growth for retailers, merging ecommerce and digital marketing expertise.
Searchspring reports 55% surge in 2024 Black Friday sales
Mon, 30th Dec 2024
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data analytics
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cx
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martech
Searchspring reports a staggering 11 billion search requests processed in November, with 1.75 million per minute on Black Friday, marking a 55% rise year-on-year.
AI to transform B2B marketing strategies in 2025
Mon, 18th Nov 2024
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cx
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martech
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partner programmes
In 2025, AI is set to revolutionise B2B marketing, driving strategic planning and customer engagement, says Marketing Eye's Anna D'Souza.
Impressive launches Skailed to automate SEO landing pages
Wed, 9th Oct 2024
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devops
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data analytics
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martech
Impressive has unveiled Skailed, an innovative SEO tool that automates the creation of SEO-optimised landing pages, enhancing eCommerce performance.
CortexClick debuts AI platform for developer-focused content
Thu, 26th Sep 2024
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saas
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martech
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software development
CortexClick unveils an AI-driven content generation platform tailored for developer tools, cloud, and enterprise SaaS firms, promising high-quality output at scale.
The mindset and skills every SME should invest in NOW to succeed in future
Thu, 18th Jul 2024
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data analytics
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martech
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ai
In a rapidly digitalising world, SMEs must invest in a future-ready mindset and essential skills like digital marketing, SEO, and data analytics to thrive.
Hexaware launches AI app for eCommerce product descriptions
Mon, 15th Jul 2024
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digital transformation
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cx
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martech
Hexaware's new Gen AI App, now available on AWS Marketplace, helps eCommerce retailers automate product descriptions and boost customer engagement through AI.
Epicor buys KYKLO to enhance AI-driven ERP & digital sales
Thu, 13th Jun 2024
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martech
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erp
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api
Epicor acquires KYKLO to boost its AI-driven ERP vision, enabling manufacturers, distributors, and retailers to offer enhanced digital experiences and drive growth.