Search Engine Optimisation (SEO) stories - Page 8
Nowadays, the main objective for every person or organisation owning a website is to appear as high as possible in search pages.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
Yikes! What to do when your Facebook group is hijacked by competitors
Tue, 19th Sep 2017
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martech
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facebook
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marketing
SMBs often find creating groups and participating on social media a good way to gain exposure, but we can't always control how they're used.
Kiwi SMEs need to leverage more digital advertising tools
Thu, 7th Sep 2017
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digital signage
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martech
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marketing
A third of SMEs with a website say they receive less than 50 visitors each week, whereas 25% had no idea about their web traffic numbers.
Update lets businesses manage their listing from Google Search page
Thu, 7th Sep 2017
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martech
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google
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marketing
Businesses with complete listings on Google are twice as likely to gain customer trust and 38% more likely to attract in-store visits.
Firefly named finalist in two Westpac Business Awards categories
Fri, 25th Aug 2017
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martech
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marketing
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smb
The digital marketing agency was named a finalist in the Best Emerging Business and Excellence in Marketing categories.
Interview: HID Global talks trusted identities, privacy & why we need to be ready for smart buildings
Wed, 16th Aug 2017
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pam
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martech
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iam
HID Global is a major player in the identity management space and more committed to trusted identities than ever before.
IT jobs are emerging that never existed before but can employers keep up?
Wed, 16th Aug 2017
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digital transformation
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martech
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iot
New Zealand's first Digital Remuneration Report reveals high demand for digital skills in the country's job market.
Large disconnect between marketing strategy vision and execution - HubSpot
Thu, 18th May 2017
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martech
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partner programmes
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marketing strategy
The latest State of Inbound report found 77% of C-level respondents say their business' marketing strategy is effective, compared to 51% of employees.
Three key steps to making the most out of web investments
Thu, 27th Apr 2017
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martech
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cloud services
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websites
Businesses need to be treating their corporate websites as ongoing investments, rather than 'build and forget' projects.
Getting insight from your marketing analysis
Tue, 28th Feb 2017
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data analytics
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martech
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planning
Marketers struggle to harness data analytics, but learning the ropes could end the 'fluffy' approach and boost ROI.
Have you forgotten about directory listings for local search?
Tue, 28th Feb 2017
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martech
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google
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smb
Yet again, Google has changed its search page layout - the right sidebar went last week…. Now does that matter for your business or not?.
Unitec and Kiwi company create specialised SEO course
Wed, 25th Jan 2017
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martech
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unitec
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pure seo
Unitec and Pure SEO have launched New Zealand's first semester-long tertiary SEO course, providing vital skills for digital marketers starting next month.
Pure SEO helping businesses climb the ladder of search results
Tue, 17th Jan 2017
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martech
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google
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marketing
Search engines. A crucial feature of the modern era – fail to master their ins and outs and you essentially fail to do business. Here's a solution.
JCurve's top tips for sales success this Christmas
Fri, 9th Dec 2016
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martech
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sales
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jcurve solutions
If you're a reseller or wholesale distributor, Christmas can be a hectic time for sales, but JCurve says there are ways to ease the strain.
Kiwi businesses at risk of Google penalties
Mon, 31st Oct 2016
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martech
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google
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seo
Kiwi businesses face a growing threat of Google penalties, warns SEO expert Tom McSherry, citing widespread violations and dated tactics.
University of Auckland students win award for AdWords expertise
Mon, 31st Oct 2016
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martech
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google
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auckland university
University of Auckland students, Phoebe Joiner and Daniel Talbot, won awards for their remarkable Google AdWords campaign, boosting site traffic fourfold.
We ditched staff email addresses — and got amazing results
Tue, 16th Aug 2016
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martech
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email
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business communications
Webics ditched staff email addresses, improving productivity and client interactions through ticketing systems and live chats. Could your business benefit too?.
Microsoft: Nine tips for optimising your marketing strategy
Thu, 14th Jul 2016
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martech
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partner programmes
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microsoft
Whether June 30 represented the end of your fiscal year (like Microsoft) or the middle of it, now is the time to evaluate your marketing strategy.
I'm feeling yucky :( Searching for symptoms on Google
Tue, 21st Jun 2016
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martech
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google
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search engines
You woke up today with a headache. It's been getting worse all day, and you aren't sure if you should be worried or not. So what do you do? Google.
How can you optimise the speed of your eCommerce site?
Tue, 14th Jun 2016
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martech
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shopping
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online marketing
Today, there are a number of platforms that provide users with more dynamic, robust and interactive eCommerce experiences than ever before.
Has digital marketing finally become just marketing?
Thu, 7th Apr 2016
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martech
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marketing
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social media
Digital, now the DNA of marketing, challenges brands to innovate with a customer-centric, multi-channel approach, experts agree.