FutureFive New Zealand - Consumer technology news & reviews from the future

Sensor Tower Stories

Global Stories

Sensor Tower stories

Criteo outlines agentic AI's next phase in eCommerce

Marketing Technologies

Criteo outlines agentic AI's next phase in eCommerce

Criteo says agentic AI will add a powerful new eCommerce layer, reshaping search, retail assistants and LLM ad models without replacing shops.

By Sofiah Nichole Salivio • 5 min read • Mon, 12th Jan 2026

Why community-led growth will help brands In APAC win this holiday season

Partner Programmes

Why community-led growth will help brands In APAC win this holiday season

Community-led growth is boosting app success in APAC this holiday season, offering cost-efficient gains amid rising mobile adoption and tighter budgets.

By Ajit Pawar • 4 min read • Fri, 21st Nov 2025

App marketing trends: Rising ad budgets & KPI targets

App marketing trends: Rising ad budgets & KPI targets

A new survey by Liftoff and AppsFlyer reveals a 54% rise in aggressive KPI targets for app marketers, with many adapting to changes in ad strategies and budgets.

By Shannon Williams • 4 min read • Fri, 21st Feb 2025

AI apps see 180% growth, TikTok leads social downloads

AI apps see 180% growth, TikTok leads social downloads

Sensor Tower's latest report reveals a booming global mobile economy, with users logging 4.2 trillion hours and AI apps surging to a billion-dollar market.

By Kaleah Salmon • 2 min read • Tue, 28th Jan 2025

Global mobile app spending hits $150 billion in 2024

Global mobile app spending hits $150 billion in 2024

Consumer spending on mobile applications soared to $150 billion in 2024, marking a 13% rise from last year, driven largely by non-gaming apps.

By Catherine Knowles • 3 min read • Thu, 23rd Jan 2025

Crypto app downloads down as market crashes - report

Crypto app downloads down as market crashes - report

It appears the mass FOMO around crypto investing may be wearing thin with new data revealing a noticeable drop in crypto app downloads this year.

By Shannon Williams • 3 min read • Wed, 13th Jul 2022

Mobile eCommerce: In-app shopping set to reach an all-time high

Mobile eCommerce: In-app shopping set to reach an all-time high

In-app shopping set to reach all-time high as mobile commerce continues to dominate, according to a study by Adjust and Sensor Tower.

By Mitchell Hageman • 3 min read • Wed, 1st Dec 2021

Stories from Other Regions

Sensor Tower stories

Australia's most downloaded apps revealed in study

Digital Entertainment

Australia's most downloaded apps revealed in study

Sensor Tower reveals government apps topped the list followed by the usual social media suspects, but local streaming services also made the cut.

By Jessie Chiang • 3 min read • Wed, 4th May 2022