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Mediaocean appoints Guy Kuperman as Chief Strategy Officer

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data analytics
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martech
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rpa
Mediaocean taps Innovid veteran Guy Kuperman to drive strategy, partnerships and AI-led integration across its ad tech portfolio.
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AI Personality awards launch with USD $90,000 prize

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genai
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ai
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ai ethics & governance
AI creator platforms launch awards with USD $90,000 prize fund as virtual personalities move deeper into the online economy.
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OpenAI hires Brent Thomas to lead public policy in ANZ

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data protection
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digital transformation
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hyperscale
OpenAI has appointed Brent Thomas to lead policy in Australia and New Zealand as Canberra tightens AI governance and copyright rules.
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AI Music Still Less Than 1% of Streams, Report Says

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digital entertainment
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genai
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ai
AI tracks remain under 1% of streams as platforms curb spam and rights holders pivot from lawsuits to licensing synthetic artists.
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Cybercrooks abuse Keitaro tracker for AI scam campaigns

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malware
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phishing
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martech
Cybercriminals exploit Keitaro ad tracker to cloak AI trading scams and malware, tying some 15,500 malicious domains into a hidden network.
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Norton launches Revamp AI for professional presence

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genai
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data privacy
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ai
Norton unveils Revamp, an AI tool to help professionals craft and schedule credible social posts while keeping full control of their voice.
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OXIL urges safeguarding framework to curb online scams

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cx
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martech
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cybersecurity
OXIL unveils a safeguarding-based blueprint to fight online scams, shifting responsibility from individuals to coordinated organisational action.
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AI agents vs AI automations: how to get the mix right in your future marketing strategy

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digital transformation
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cx
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martech
B2B marketers are racing to balance AI agents and rule-based automations to personalise at scale without losing the human touch.
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Launchd buys WeAreTENZING to boost ANZ creator reach

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martech
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marketing
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social media
Launchd snaps up Auckland talent agency WeAreTENZING to grow its creator and athlete footprint across the booming ANZ influencer market.
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Qualtrics unveils AI tools to fix customer issues fast

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uc
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data analytics
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digital transformation
Qualtrics launches AI-powered customer experience tools to unify feedback, automate analysis and fix service issues before they escalate.
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Pacvue adds Reddit Ads to unify retail media planning

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cx
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martech
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commerce systems
Pacvue to plug Reddit Ads into its commerce system, uniting community insights with retail media planning in one performance workflow.
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Trust as a measurable asset for CMOs in the age of AI

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cx
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martech
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partner programmes
As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.
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Why brand visibility is the most critical metric in today's AI-driven world

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crm
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digital transformation
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cx
As AI transforms search, traditional marketing metrics lose clout, making always-on brand visibility the new make-or-break advantage.
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SentinelOne names Jason Duerden ANZ area vice president

Last month
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firewalls
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endpoint protection
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data analytics
SentinelOne appoints Jason Duerden ANZ area vice president to drive cyber growth in government, critical infrastructure and AI security.
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iHeartMedia & Global Gaming League forge audio pact

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gaming
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digital entertainment
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ar, vr & metaverse
iHeartMedia signs Global Gaming League audio deal to launch culture-driven gaming podcasts across its US broadcast and streaming network.
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Hands-on review: Samsung Galaxy A17 5G smartphone

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gaming
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uc
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digital entertainment
Samsung's Galaxy A17 5G pairs a standout AMOLED screen and strong battery with modest performance in an accessible budget package.
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saas.group tops USD $100m ARR as AI drives next phase

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saas
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martech
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erp
saas.group surpasses USD $100m ARR as it doubles down on AI-led upgrades and fresh acquisitions across its 25-plus software brands.
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OpenOrigins app aims to prove photos real amid deepfakes

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physical security
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genai
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ai
OpenOrigins launches a free app that cryptographically proves photos and videos are real at capture, tackling deepfake-driven distrust online.
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Zapier data shows AI is now infrastructure for leads

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crm
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digital transformation
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cx
Zapier's study of 10,000 workflows shows AI is shifting from one-off tools to core lead-management infrastructure for sales teams.
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Perion debuts Outmax AI agent to optimise TikTok ads

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martech
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ai
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marketing
Perion launches Outmax AI agent for TikTok, promising brands up to 25% better ad performance via its cross-channel optimisation engine.