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Sports Technology (SportsTech) stories

Atos powers Special Olympics USA Games tech services
Digital Transformation

Atos powers Special Olympics USA Games tech services

Thousands of athletes and volunteers relied on Atos's systems to keep competition data, entries and results running smoothly at the 2026 event.

By Sofiah Nichole Salivio • 4 min read • 5 days ago
Cisco & McLaren extend partnership across racing & AI
Unified Communications

Cisco & McLaren extend partnership across racing & AI

The renewed deal will keep Cisco's networking and security tools embedded in McLaren's race operations as the teams push into AI.

By Mark Tarre • 3 min read • 5 days ago
Infobip launches PitchMate AI agent for football fans
Digital Transformation

Infobip launches PitchMate AI agent for football fans

Football fans can now get fixtures, stats and games in WhatsApp and RCS as Infobip deepens its push into sports engagement.

By Joseph Gabriel Lagonsin • 4 min read • 6 days ago
Capgemini launches AI fan platform for Tour de France
Data Analytics

Capgemini launches AI fan platform for Tour de France

Fans can now follow the Tour de France through tailored race narratives and 3D tracking, aiming to make cycling easier to understand in real time.

By Sean Mitchell • 4 min read • Last week
FIFA World Cup: Can sports bodies win fans with data?
Customer Relationship Management

FIFA World Cup: Can sports bodies win fans with data?

Disjointed ticketing, commerce and app data are making it harder for clubs to spot churn, target offers and boost matchday revenue.

By Billy Loizou • 6 min read • Last week
FIFA World Cup fever: How to build lasting fan loyalty with event tech
Customer Relationship Management

FIFA World Cup fever: How to build lasting fan loyalty with event tech

Disconnected ticketing and membership systems are leaving clubs and tournaments with patchy fan data, weakening loyalty and repeat attendance.

By Louis Rogers • 4 min read • Last week
AWS commits USD $1 billion to embedded AI engineers
Software-as-a-Service

AWS commits USD $1 billion to embedded AI engineers

The move targets firms struggling to shift AI pilots into live systems, with AWS embedding engineers to speed deployment and cut reliance on consultants.

By Sean Mitchell • 4 min read • Last week
What Irish sports tech brings to Oceania
Wearables

What Irish sports tech brings to Oceania

Irish sports technology firms could benefit from Oceania's fervent fan bases and elite systems, as ANZ looks for proven partners.

By Libby Ryan • 4 min read • Last week
Extreme Networks unveils stadium wireless for big venues
Network Infrastructure

Extreme Networks unveils stadium wireless for big venues

Stadium operators could reduce cabling and improve fan connectivity as the new system targets dense crowds with fewer infrastructure demands.

By Mark Tarre • 4 min read • Last month
Australian football fans share passwords, survey finds
Multi-factor authentication

Australian football fans share passwords, survey finds

Password reuse leaves Australian football fans exposed to wider account theft, despite the country recording the lowest sharing rate in the survey.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Stories from Other Regions

Sports Technology (SportsTech) stories

Vercel signs Mercedes-AMG PETRONAS Formula One deal
Software-as-a-Service

Vercel signs Mercedes-AMG PETRONAS Formula One deal

The partnership gives Mercedes-AMG PETRONAS a new digital platforms partner as Formula One teams court technology firms for more than logo space.

By Sofiah Nichole Salivio • 4 min read • Last week
The tech behind the wellness boom: how LED science became a business category
Wearables

The tech behind the wellness boom: how LED science became a business category

Expensive recovery studios are turning red light therapy into a mainstream wellness service, as cheap LEDs reshape the market.

By Lovan • 5 min read • Last week
Cisco powers U.S. Open with secure event networking
Unified Communications

Cisco powers U.S. Open with secure event networking

Reliable Wi-Fi and cyber security helped organisers keep broadcasts, ticketing and fan services running at the U.S. Open.

By Mark Tarre • 5 min read • Last week
We'll get up at 4am for the Socceroos, cyber-criminals are counting on it
Data Protection

We'll get up at 4am for the Socceroos, cyber-criminals are counting on it

Public Wi-Fi, reused passwords and distracted fans are leaving travelling Australians open to cyber-attacks during World Cup nights abroad.

By Zac Eller • 5 min read • Last week
England v Ghana match sends Hyperoptic traffic up 125%
Social Media

England v Ghana match sends Hyperoptic traffic up 125%

Households risked buffering and spoilers as traffic on Hyperoptic's network surged more than 125% before kick-off, the company said.

By Sofiah Nichole Salivio • 4 min read • Last week
Aston Martin Aramco signs cybersecurity deal with Zscaler
Data Protection

Aston Martin Aramco signs cybersecurity deal with Zscaler

The deal will secure race data and engineering systems across Aston Martin Aramco's operations as Formula One teams face rising cyber risk.

By Sofiah Nichole Salivio • 4 min read • Last month
Atos releases Premier League fixture list for 2026-27
Data Analytics

Atos releases Premier League fixture list for 2026-27

Supporters and clubs face a six-month balancing act as computer modelling and manual checks shape a season already crowded by international demands.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Code and Theory launches sports content system with Adobe
Software-as-a-Service

Code and Theory launches sports content system with Adobe

Sports teams juggling dozens of sponsors and channels are set for tighter content control as a new Adobe-backed system tackles governance and ROI.

By Mark Tarre • 3 min read • Last month