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Sports Technology (SportsTech) stories

Apple unveils watchOS 26 with new design & smart features
Wearables

Apple unveils watchOS 26 with new design & smart features

Apple unveils watchOS 26 with a fresh Liquid Glass design, Workout Buddy and smarter features for a personalised, motivating Apple Watch experience.

By Melvin Hipolito • 5 min read • Tue, 10th Jun 2025
Infobip, Haas F1 partner to boost fan engagement with AI tech
Customer Experience

Infobip, Haas F1 partner to boost fan engagement with AI tech

Infobip partners with MoneyGram Haas F1 Team to boost fan engagement via AI-powered messaging channels like WhatsApp and RCS at the 2025 Miami Grand Prix.

By Jed Nykolle Harme • 3 min read • Sat, 10th May 2025
How the Orlando Magic are reinventing fandom with data and AI
Data Analytics

How the Orlando Magic are reinventing fandom with data and AI

The Orlando Magic and SAS are revolutionising fandom by using data and AI to personalise experiences, boost ticket sales, and deepen fan engagement.

By Sean Mitchell • 5 min read • Thu, 8th May 2025
GAA revamps digital platform with Deltatre's FORGE system
Digital Transformation

GAA revamps digital platform with Deltatre's FORGE system

The GAA has modernised its digital platform with Deltatre's FORGE system, enhancing user experience and engagement across its comprehensive sports content.

By Kaleah Salmon • 3 min read • Tue, 6th May 2025
Orlando Magic expand SAS AI partnership to personalise fan experience
Gaming

Orlando Magic expand SAS AI partnership to personalise fan experience

SAS expands partnership with Orlando Magic to harness AI and data analytics, enhancing live game and digital fan experiences via personalisation and dynamic pricing.

By Sean Mitchell • 4 min read • Wed, 30th Apr 2025
Adobe & NFL expand partnership to boost fan engagement with AI
Digital Transformation

Adobe & NFL expand partnership to boost fan engagement with AI

Adobe expands partnership with the NFL as Official Partner, using AI and creative tech to personalise fan experiences for the 2025 NFL Draft and season.

By Sean Mitchell • 4 min read • Wed, 30th Apr 2025
NFL partners with NetApp to enhance data management
Data Analytics

NFL partners with NetApp to enhance data management

The NFL has announced a partnership with NetApp as its Official Intelligent Data Infrastructure partner, aiming to enhance operations and fan experiences globally.

By Sean Mitchell • 3 min read • Wed, 16th Apr 2025
TCS partners with Paris Marathon to revolutionise race tech
Data Analytics

TCS partners with Paris Marathon to revolutionise race tech

Tata Consultancy Services has partnered with the Schneider Electric Marathon de Paris as its Official AI & Technology Partner for the next three years.

By Sean Mitchell • 3 min read • Wed, 2nd Apr 2025
TeamViewer partners with F1 Academy to empower women
Unified Communications

TeamViewer partners with F1 Academy to empower women

TeamViewer has partnered with F1 Academy, committing to boost female representation in motorsport over the next two years and enhance inclusivity in the sport.

By Melania Watson • 2 min read • Wed, 12th Mar 2025

Stories from Other Regions

Sports Technology (SportsTech) stories

Acronis partners with Adelaide Crows to boost cyber security
Data Protection

Acronis partners with Adelaide Crows to boost cyber security

Acronis partners with Adelaide Crows to deliver cyber protection for three AFL seasons, enhancing the club's data security in a digital era.

By Kaleah Salmon • 3 min read • Wed, 21st May 2025
FC Bayern partners with Celonis to boost operations with AI
Human Capital Management

FC Bayern partners with Celonis to boost operations with AI

Celonis becomes exclusive Process Intelligence partner of FC Bayern Munich, aiming to enhance operational efficiency across key club departments.

By Melania Watson • 3 min read • Fri, 9th May 2025
Superloop to boost Australia Cup with live AI-powered streams
Unified Communications

Superloop to boost Australia Cup with live AI-powered streams

Superloop partners with Football Australia to support the Australia Cup and deliver AI-powered 4K live broadcasts, enhancing coverage for 750+ community teams.

By Melania Watson • 3 min read • Tue, 6th May 2025
WithU partners with Sir Mo Farah to launch global running app
Payment Technologies

WithU partners with Sir Mo Farah to launch global running app

British fitness brand WithU teams up with Sir Mo Farah and top athletes to launch URUNN, a personalised running app set for release later this year.

By Kaleah Salmon • 4 min read • Fri, 2nd May 2025
AI safety camera aims to improve protection at rally events
Artificial Intelligence

AI safety camera aims to improve protection at rally events

The FIA has rolled out an AI Safety Camera at the 2025 European Rally Championship to enhance real-time spectator safety on rally stages.

By Jed Nykolle Harme • 3 min read • Tue, 29th Apr 2025
Amitabh Bachchan & Ganguly debut as AI holograms in India
Digital Transformation

Amitabh Bachchan & Ganguly debut as AI holograms in India

Proto unveils interactive AI holograms of Amitabh Bachchan and Sourav Ganguly in India, enhancing fan engagement and banking experiences.

By Catherine Knowles • 4 min read • Thu, 17th Apr 2025
Ultrahuman unveils flagship ring in Australian market at AUD $599.95
Fitness

Ultrahuman unveils flagship ring in Australian market at AUD $599.95

Ultrahuman has launched the Ultrahuman Ring AIR in Australia, the world's lightest wearable at AUD $599.95, designed for health-conscious consumers.

By Sean Mitchell • 2 min read • Mon, 14th Apr 2025
LG partners with Red Sox for major Fenway Park display upgrade
Digital Signage

LG partners with Red Sox for major Fenway Park display upgrade

LG Electronics has partnered with the Boston Red Sox to upgrade Fenway Park's displays, enhancing the fan experience with advanced LED technology.

By Catherine Knowles • 3 min read • Tue, 8th Apr 2025
Hexaware teams up with San Francisco Unicorns in cricket
Digital Transformation

Hexaware teams up with San Francisco Unicorns in cricket

Hexaware Technologies has teamed up with San Francisco Unicorns to enhance fan engagement through digital innovation ahead of the 2026 cricket season.

By Catherine Knowles • 3 min read • Wed, 12th Mar 2025