Tim Cook stories
Trump promises Tim Cook 'big tax breaks' if iPhone is built in America
“We’re going for a very large tax cut for corporations, which you’ll be happy about."
Apple's earnings fall victim to iPhone sales slump
“We are pleased to report third quarter results that reflect stronger customer demand and business performance than we anticipated."
Tim Cook speaks up about Orlando shootings
“It was senseless, unconscionable act of terrorism and hate aimed a dividing and destroying,” the Apple CEO said before opening this year's WWDC.
FBI asks Apple to break into iPhones. Apple says no
Apple has solidified its stance on digital privacy, with CEO Tim Cook publishing an open letter to customers about why it won't comply with FBI's requ
It's here! Apple Watch launch date finally revealed
Apple has lifted the veil on the Apple Watch, revealing its special features and announcing it will officially be available April 24.
Apple unveils ‘reimagined’ super skinny MacBook with Retina display
Apple has finally unveiled its new, much speculated about, MacBook: all 920 grams, and 13.1mm (thin) of it.
The Apple Watch will replace your keys and health coach
Tim Cook, Apple CEO, has said the Apple Watch will replace car keys, fuelling rumours that Apple will enter the automative industry.
Apple’s record breaking profits fuelled by iPhone, Mac and App Store sales
Apple has announced its first quarter financial results, reporting it’s highest-ever revenue and earnings with a 48% increase in EPS (earnings per share).
iPredict a riot... Apple reveals record iPhone 6 orders...
"Pre-orders for iPhone 6 and iPhone 6 Plus set a new record for Apple, and we can’t wait to get our best iPhones yet into the hands of customers..."
Double trouble as Apple launches iPhone 6…
Apple has today announced iPhone 6 and iPhone 6 Plus, labelled "the biggest advancements in iPhone history", featuring two new models with 4.7-inch and 5.5-inch Retina HD displays.
Apple Watch billed as "category defining product"
"It blurs the boundary between physical object and user interface. We’ve created an entire range of products that enable unparalleled personalisation."
Apple allure continues as iPhone outperforms iPad...
"Our record June quarter revenue was fueled by strong sales of iPhone and Mac and the continued growth of revenue from the Apple ecosystem..."
iBlunder: Apple uses Windows on Mac Pro production line
Manufacturing of Apple’s Mac Pro involves the use of the Windows operating system, so says the photo tweeted by CEO Tim Cook over the weekend.
Apple WWDC 2014: iWon or Me-too?
Amongst the whoops, cheers and starry-eyed attendees at Apple’s annual WWDC, what can we glean from the company’s latest announcements?
Was Apple's iPhone 6 no show expected?
As the dust settles on Apple’s World Wide Developers Conference keynote speech, the world has been left somewhat flummoxed.
Apple expands Capital Return Program to over US$130 Billion
"We’re confident in Apple’s future and see tremendous value in Apple’s stock, so we’re continuing to allocate the majority of our program to share repurchases."
Apple beats estimates with strong iPhone sales
"We’re very proud of our quarterly results, especially our strong iPhone sales and record revenue from services."
Apple reveals free product recycling initiative
Apple has ramped up its environmental efforts across the world, with every Apple Store now taking back and recycling any unwanted Apple products, responsibly and for free.
Ive been expecting you…
Apple’s chief designer gains greater authority over the company’s product portfolio, coinciding with the retirement of Cupertino’s software chief.
Apple's quest for simplicity removes the need for expertise...
"Use the talents you possess, for the woods would be very silent if no bird sang except the best."
Woz: Don’t sack Cook, Apple’s still cool
"We haven't seen what new categories of products are being developed secretly. Who knows what's going on in the company..."
Apple appoints new CFO as seasoned pro retires...
"His guidance, leadership and expertise have been instrumental to Apple’s success, not only as our CFO but also in many areas beyond finance, as he fr
Apple's "getting ripped off left, right and sideways"
Tim Cook insists Apple can once again transform the ever-changing technology market, but refused to divulge any trade secrets regarding Cupertino’s next generation of products.
Taking a closer look at Apple CEO Tim Cook...
"Meetings with Cook could be terrifying. He could ask the same question of an employee 10 times in a row. He would ask, "Why is that?" "What do you mean?" "I don't understand. Why are you not making it clear?"