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Yahoo stories

Yahoo ventures into CTV space with Yahoo Identity Solutions
Marketing Technologies

Yahoo ventures into CTV space with Yahoo Identity Solutions

Yahoo Advertising ventures into the Connected TV space with Yahoo Identity Solutions, offering advertiser-empowering tools for omnichannel campaign measurability in Australia and Singapore.

By Catherine Knowles • 2 min read • Thu, 25th Apr 2024
The rising threat of search engine ad abuse
Malware

The rising threat of search engine ad abuse

Search engine ad infrastructure is increasingly being exploited by cyber criminals for phishing scams, posing a growing threat to global internet users and firms, a BlueVoyant report reveals.

By Sumit Bansal • 3 min read • Thu, 11th Apr 2024
SquareX reveals gaping hole in major email providers' security measures
Advanced Persistent Threat Protection

SquareX reveals gaping hole in major email providers' security measures

SquareX's cybersecurity study reveals major email providers' distressing failure to effectively identify and counter malicious document threats, potentially putting millions of global users at risk.

By Sean Mitchell • 2 min read • Thu, 4th Apr 2024
eCommerce retailers at risk due to new email security rules
Phishing

eCommerce retailers at risk due to new email security rules

A quarter of all eCommerce retailers face a decrease in email deliverability due to failure in meeting the DMARC policy criteria set by Yahoo and Google, warns a study by EasyDMARC.

By Tom Raynel • 3 min read • Mon, 11th Mar 2024
Yahoo launches PurpleLab for market research in Australia & Asia
Data Analytics

Yahoo launches PurpleLab for market research in Australia & Asia

Yahoo's innovative PurpleLab offers swift, high-quality market research solutions in Australia and South East Asia, revolutionising the way brands garner consumer insights.

By Tom Raynel • 3 min read • Fri, 16th Feb 2024
Yahoo introduces new features for privacy-focused ad testing
Data Privacy

Yahoo introduces new features for privacy-focused ad testing

Yahoo is set to enhance advertisers' media insights with new identity testing capabilities, optimising campaign measurement as third-party cookies decline.

By Shannon Williams • 3 min read • Wed, 10th Jan 2024
EasyDMARC reveals alarming rise in suspicious email activity
EduTech

EasyDMARC reveals alarming rise in suspicious email activity

EasyDMARC reports a concerning 75% increase in suspicious emails flagged by authentication systems between 2021 and 2023.

By Catherine Knowles • 3 min read • Fri, 22nd Dec 2023
Yahoo Advertising unveils Yahoo Blueprint, their new AI Suite
Marketing Technologies

Yahoo Advertising unveils Yahoo Blueprint, their new AI Suite

Yahoo Advertising introduces Yahoo Blueprint, an AI suite designed to enhance ad campaign results on their DSP platform.

By Catherine Knowles • 2 min read • Wed, 6th Dec 2023
Yahoo partners with LiveRamp to boost advertising reach and interoperability
Customer Experience

Yahoo partners with LiveRamp to boost advertising reach and interoperability

Yahoo is expanding its partnership with data collaboration platform LiveRamp to enhance advertising reach and interoperability.

By Imee Dequito • 2 min read • Mon, 23rd Oct 2023
EasyDMARC launches EasySender to improve email deliverability amidst rising cyber threats
Phishing

EasyDMARC launches EasySender to improve email deliverability amidst rising cyber threats

EasyDMARC introduces EasySender, an innovative platform aimed at boosting email deliverability and sender reputation.

By Kaleah Salmon • 3 min read • Mon, 23rd Oct 2023
Yahoo and Amplified Intelligence unite for innovative partnership
Yahoo

Yahoo and Amplified Intelligence unite for innovative partnership

Yahoo collaborates with Amplified Intelligence to enhance programmatic advertising using innovative attention measurement.

By Tom Raynel • 3 min read • Tue, 10th Oct 2023
Yahoo partners with Good-Loop to offer carbon-neutral advertising solutions
Marketing Technologies

Yahoo partners with Good-Loop to offer carbon-neutral advertising solutions

Yahoo and Good-Loop have partnered to offer carbon neutral ad opportunities, aiding brands in becoming more sustainable.

By Sean Mitchell • 2 min read • Wed, 4th Oct 2023
Yahoo acquires Commonstock, builds out retail resources
Yahoo

Yahoo acquires Commonstock, builds out retail resources

Yahoo acquires Commonstock, a social and community-based platform for retail investors, to enhance Yahoo Finance's offerings.

By Catherine Knowles • 3 min read • Thu, 24th Aug 2023
Yahoo appoints Tressie Lieberman as Chief Marketing Officer
Customer Experience

Yahoo appoints Tressie Lieberman as Chief Marketing Officer

Yahoo appoints Tressie Lieberman as new CMO, set to drive global marketing strategies, brand positioning, and customer engagement.

By Imee Dequito • 2 min read • Fri, 21st Jul 2023
Orange group appoints Bruno Zerbib as CTIO
Network Infrastructure

Orange group appoints Bruno Zerbib as CTIO

Orange group appoints Bruno Zerbib as Chief Technology & Innovation Officer, bringing his expertise in AI and network virtualization.

By Tom Raynel • 2 min read • Wed, 26th Apr 2023

Stories from Other Regions

Yahoo stories

Alarming cybersecurity gaps found in Australia's top hospitals
Advanced Persistent Threat Protection

Alarming cybersecurity gaps found in Australia's top hospitals

Over a third of Australia's top-rated hospitals lack necessary protections against email fraud and spoofing, reveals a cyber security study.

By Kaleah Salmon • 3 min read • Tue, 12th Dec 2023
Australian retailers jeopardise online shopper safety with poor cybersecurity
Marketing Technologies

Australian retailers jeopardise online shopper safety with poor cybersecurity

Australian retailers expose online shoppers to potential email fraud due to inadequate cybersecurity measures, reveals Proofpoint report.

By Kaleah Salmon • 3 min read • Tue, 21st Nov 2023
Belinda Grant-Geary Named Head of Yahoo Finance Australia
Yahoo

Belinda Grant-Geary Named Head of Yahoo Finance Australia

Belinda Grant-Geary named Head of Yahoo Finance Australia, overseeing editorial strategy and team, reporting to Euan Black, Director of Content.

By Imee Dequito • 3 min read • Tue, 19th Sep 2023