FutureFive New Zealand - Consumer technology news & reviews from the future

YouTube stories

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Vevo & PubMatic team up for global CTV inventory access
Last month
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youtube
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transparency
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digital advertising
Vevo, the music video network, partners with independent tech company PubMatic to offer media buyers enhanced access to its global CTV inventory, marking a new era for programmatic CTV growth.
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Australians spend more time on social media, TikTok leads the way
Last month
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facebook
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instagram
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youtube
Australians are increasingly focusing on social media, with a noteworthy preference for TikTok, as traditional media consumption declines, according to a new report by Meltwater and We Are Social.
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Philips MediaSuite hospitality TV sales surpass 500k units
Last month
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cloud services
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digital entertainment
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netflix
PPDS has marked a significant milestone, with sales of its Philips MediaSuite hospitality TVs - favourites among global hotel chains for in-room entertainment.
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Empowering women in tech: Breaking barriers and advancing careers
Last month
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vr
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autism
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linkedin
Diversity and inclusion in the tech industry have finally become more influential, with women applying fresh perspectives to this constantly evolving domain.
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Google joins C2PA, bolstering fight against digital misinformation
Last month
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microsoft
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creative technologies
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ai
Google joins the Coalition for Content Provenance and Authenticity as a steering member, reinforcing efforts to boost transparency and tackle misinformation in digital content.
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Beatgrid reveals key insights from USD $18m ad-effectiveness studies
Thu, 1st Feb 2024
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google
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youtube
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gen z
Beatgrid reveals unprecendented advertising measurement data from 500+ global campaigns, discerning trends in consumer viewing habits, and reshaping ad-effectiveness in the cross-media sphere.
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'Singaporeans concerned over internet misinformation, Digital 2024 report reveals'
Wed, 31st Jan 2024
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instagram
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whatsapp
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youtube
Despite high internet penetration, Singaporeans show concern over digital misinformation and personal data use, says the Digital 2024 report by Meltwater and We Are Social.
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Instagram influencer marketing expected to hit USD $22 billion by 2025
Mon, 22nd Jan 2024
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youtube
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instagram
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digital advertising
HypeAuditor report predicts Instagram influencer marketing will reach a dramatic USD $22 billion by 2025, driven by a surge in social e-commerce and a shift to digital advertising.
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Integral Ad Science expands measurement capabilities for YouTube Shorts
Wed, 20th Dec 2023
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bi
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big data
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data analytics
Integral Ad Science (IAS) extends its brand safety measurement product to provide insight for YouTube Shorts advertisers.
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Content creators earn $700m across social media platforms in 2023
Sat, 16th Dec 2023
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instagram
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social media
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youtube
Top 50 social media content creators turned digital influence into $700m in 2023, a study reveals.
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Singaporeans' top Google searches of 2023 revealed
Wed, 13th Dec 2023
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ai
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singapore
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youtube
Singaporeans' top Google searches in 2023 were dominated by key events, coping strategies for rising costs, and growing interest in AI.
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Electrify partners with Papercup to dub popular YouTube channel using AI
Tue, 12th Dec 2023
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ml
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ai
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bloomberg
Electrify Video Partners is teaming up with AI dubbing firm Papercup to translate YouTube's science channel Veritasium into Portuguese.
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Ad fraud set to surge due to automation advancements
Tue, 21st Nov 2023
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dark web
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open source
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transparency
Insikt Group warns ad fraud losses could surge to $100bn due to a rise in automated solutions like bot software.
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Stanley Street joins forces with Channel Factory to improve YouTube advertising
Mon, 6th Nov 2023
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nz
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public sector
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youtube
Stanley Street, New Zealand's largest agency, has joined forces with Channel Factory to enhance YouTube advertising strategies and reduce media wastage.
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Netsafe & 2Degrees partner to promote smartphone safety to Kiwis
Mon, 23rd Oct 2023
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digital music
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netsafe
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spotify
A UK grime artist, 2Degrees, and Netsafe have created a programme to teach Kiwi children about smartphone safety.
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YouTube unveils AI-powered 'Spotlight Moments' adTech
Wed, 18th Oct 2023
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martech
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creative technologies
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content creation
YouTube's new AI feature, Spotlight Moments, identifies relevant video content for enhanced brand advertising.
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Zitcha partners with tyresales to optimise retail media networks
Mon, 16th Oct 2023
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bi
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big data
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martech
Zitcha partners with tyresales to revolutionise retail media networks, enhancing ad campaigns using valuable data.
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ALIAVIA Ventures raises $13.5M fund for female-led startups
Wed, 11th Oct 2023
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microsoft
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digital music
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youtube
ALIAVIA Ventures nets AU$13.5m to back female-led technology firms in Australia and the US, closing a funding gap.
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Rapid increase in YouTube stream-jacking attacks – report
Wed, 11th Oct 2023
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email security
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cybersecurity
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youtube
The attacks involve re-directing followers popular channels to one run by cybercriminals or a cybercriminal taking full control of the real channel.
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Startup marketing on a budget: Strategic blueprint for success
Thu, 5th Oct 2023
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bi
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big data
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martech
Marketing for early-stage startups with tight budgets is undoubtedly challenging, but, approached strategically, it's far from insurmountable.
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Discovery partners with Google NZ to showcase Newshub content
Wed, 4th Oct 2023
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cloud services
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smartphones
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video
Warner Bros Discovery ANZ and Google have partnered to feature Newshub content on Google News Showcase, broadening its reach significantly.
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Independent review finds systemic racism at InternetNZ following Māori threat video
Wed, 30th Nov 2022
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youtube
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māori
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internetnz
An independent review has found systemic racism at InternetNZ, which saw it react too slowly to a video that encouraged the slaughter of Māori.
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Fast Company names #1 most innovative company in video
Tue, 19th Apr 2022
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video
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digital entertainment
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ai
Jellysmack, a global creator company, has been named in Fast Company's annual list of the World's Most Innovative Companies for 2022.
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YouTube Shorts a haven for scammers using stolen TikTok videos
Fri, 14th Jan 2022
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email security
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cybersecurity
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scams
Scammers are stealing TikTok videos and reposting them on YouTube Shorts to gain views and subscribers, according to new research from Tenable.