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Adobe launches augmented reality platform, Project Aero, at Apple WWDC

Adobe recently shared a preview of Project Aero, a new augmented reality (AR) authoring tool and multi-platform system that will enable creatives to design immersive content that blurs the lines between the physical and digital worlds. 

An Adobe spokesperson says, "Over the course of our 35+ year history, Adobe has aimed to transform the way people create for print, web and mobile devices, and we see the potential of immersive design to enable new forms of creative expression, customer experiences, and business models."

At Adobe, their mission has supposedly always been to push the limits of creativity, and continuously innovate to support exciting new mediums. 

Apple is building a platform for augmented reality, and Adobe announced that they are working with them to help designers and developers create these AR experiences.

In collaboration with Apple and Pixar, Adobe is also announcing that they will add USDZ support to Adobe Creative Cloud apps and services. 

Designers will be able to create AR content from popular creative tools such as Photoshop CC and Dimension CC and convert assets into USDZ that can be natively consumed in the Apple ecosystem.

AR content development today also requires a combination of creativity and technical skills. 

Project Aero will deliver a system for both developers and creatives to build simple AR scenes and experiences leveraging Apple’s ARKit. 

Designers can supposedly create immersive content that can then be brought into Xcode for further refinement and development.

Adobe states that Every business group across Adobe is thinking about and building for this new design medium.

As a preview of what’s to come, they have partnered with 15 artists for The Festival of the Impossible, the first large-scale immersive art exhibition celebrating artwork that explores the impossible during a 3-day festival in San Francisco.

An Adobe spokesperson says, “This is just the beginning of our journey to extend digital experiences beyond the screen and I couldn’t be more excited about what’s ahead.

“We’ll have much more to share at the Adobe MAX Creativity Conference later this fall."

You can see the tool in action here: 

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