Story image

Adobe launches augmented reality platform, Project Aero, at Apple WWDC

Adobe recently shared a preview of Project Aero, a new augmented reality (AR) authoring tool and multi-platform system that will enable creatives to design immersive content that blurs the lines between the physical and digital worlds. 

An Adobe spokesperson says, "Over the course of our 35+ year history, Adobe has aimed to transform the way people create for print, web and mobile devices, and we see the potential of immersive design to enable new forms of creative expression, customer experiences, and business models."

At Adobe, their mission has supposedly always been to push the limits of creativity, and continuously innovate to support exciting new mediums. 

Apple is building a platform for augmented reality, and Adobe announced that they are working with them to help designers and developers create these AR experiences.

In collaboration with Apple and Pixar, Adobe is also announcing that they will add USDZ support to Adobe Creative Cloud apps and services. 

Designers will be able to create AR content from popular creative tools such as Photoshop CC and Dimension CC and convert assets into USDZ that can be natively consumed in the Apple ecosystem.

AR content development today also requires a combination of creativity and technical skills. 

Project Aero will deliver a system for both developers and creatives to build simple AR scenes and experiences leveraging Apple’s ARKit. 

Designers can supposedly create immersive content that can then be brought into Xcode for further refinement and development.

Adobe states that Every business group across Adobe is thinking about and building for this new design medium.

As a preview of what’s to come, they have partnered with 15 artists for The Festival of the Impossible, the first large-scale immersive art exhibition celebrating artwork that explores the impossible during a 3-day festival in San Francisco.

An Adobe spokesperson says, “This is just the beginning of our journey to extend digital experiences beyond the screen and I couldn’t be more excited about what’s ahead.

“We’ll have much more to share at the Adobe MAX Creativity Conference later this fall."

You can see the tool in action here: 

Gartner: Smartphone biometrics coming to the workplace
Gartner predicts increased adoption of mobile-centric biometric authentication and SaaS-delivered IAM.
Samsung & Trade Me offer AI-powered shopping
The smartphone camera & AI-powered tech, Trade Me says, is a ‘glimpse into the future of shopping’.
Neill Blomkamp's 'Conviction' is a prequel to BioWare's Anthem
You may remember Neill Blomkamp’s name from such films as District 9, Chappie, and Elysium. If you’ve seen any of those films, the short teaser trailer will seem somewhat familiar to you.
Security flaw in Xiaomi electric scooters could have deadly consequences
An attacker could target a rider, and then cause the scooter to suddenly brake or accelerate.
617 million stolen records up for sale on dark web
It may not be the first time the databases have been offered for sale.
IBM’s Project Debater unable to out-debate human
At this incredible display of technology, the result was remarkably close but the human managed to pip the machine in this instance.
LPL to broadcast weekly programming on Sky Sports
Let’s Play Live (LPL) has now announced it will broadcast weekly programming for the rest of 2019 on the Sky Sports channel from Sky TV. 
When hackers get the munchies, they just steal McDonalds
What happens when hackers get the munchies? Apparently in Canada, they decide to put their ‘hamburglar’ gloves on and go after unwitting people who happen to use the McDonalds app.