All-new iMac joins the party

Apple unveiled a completely new iMac this morning, featuring "a stunning design, brilliant display with reduced reflection and faster processors."

In the company's biggest second half product launch in history, the tech giant says the product is redesigned from the inside out, "packing high-performance technology into an aluminium and glass enclosure, offering 40% less volume than its predecessor and an edge measuring 5mm thin."

"With a stunning design, brilliant display and faster performance, we've made the world's leading all-in-one desktop computer better in every way," says Philip Schiller, Apple's senior vice president of Worldwide Marketing.

"The all-new iMac is unbelievably thin, yet packs an incredible amount of performance and technology into our most innovative desktop.

With third generation Intel quad-core processors, powerful NVIDIA graphics and an innovative new storage option called Fusion Drive, Apple says the new iMac is the most advanced desktop it has ever made.

Every new iMac now comes standard with 8GB of 1600 MHz memory and a 1TB hard drive, and customers can choose to configure their iMac with up to 32GB of memory and a new 3TB hard drive, or 768GB of flash storage for ultimate performance.

Coming with two Thunderbolt and four USB 3.0 ports, the product delivers even greater expandability and support for high-performance peripherals according to the iconic hardware maker.

Apple CEO Tim Cook reasserted Apple's dominance in the industry by saying:

"We sold more products in the June quarter than any PC manufacturer sold in their entire PC line."

Pricing - Availability

The 21.5-inch iMac is available with a 2.7 GHz quad-core Intel Core i5 with Turbo Boost speeds up to 3.2 GHz and NVIDIA GeForce GT 640M for a recommended retail price of NZ$1999, and with a 2.9 GHz quad-core Intel Core i5 with Turbo Boost speeds up to 3.6 GHz and NVIDIA GeForce GT 650M for a recommended retail price of $2399.

The 21.5-inch iMac will be available in November through the Apple Online Store

But the 27-inch iMac is not available until December, coming with a 2.9 GHz quad-core Intel Core i5 with Turbo Boost speeds up to 3.6 GHz and NVIDIA GeForce GTX 660M for a recommended retail price of $2799, and with a 3.2 GHz quad-core Intel Core i5 with Turbo Boost speeds up to 3.6 GHz and NVIDIA GeForce GTX 675MX for a recommended retail price of $3199.