Story image

Gordon Ramsay will grill your skills in his newest mobile game

13 Jul 2016

Heard of that loud, gregarious and fiery British chef/TV star Gordon Ramsay? He now comes in app form, through a new game called Gordon Ramsay DASH, developed by Glu Mobile.

Ramsay's voice, likeness and video messages have been incorporated in the game, which puts players on a journey from amateur to master chef, and also puts players head to head against other chefs. Just like in the TV show, you'll feel Ramsay's scorn if you mess up.

It was important for Ramsay himself to be involved in a game that shows the challenges in the restaurant industry. 

“It was very important to me that the game accurately portray the challenges, intensity, accomplishments, and excitement that comes along with rising up the ranks in the restaurant business,” Ramsay said.

As abrasive as Ramsay might seem, he's a popular force on social media, with 5.7 million Facebook followers, 3.2 million Twitter followers, 1.7 Instagram followers and 2 million YouTube followers.

“Gordon Ramsay is a remarkably accomplished figure in both the culinary world and the entertainment industry. Having opened critically-acclaimed restaurants worldwide, while starring in several highly-rated TV programs, we couldn’t be more excited that our partnership adds mobile gaming to his impressive business portfolio,” says Niccolo de Masi, Glu Chairman and CEO.

The app tries to capitalise on Ramsay's huge fanbase through a mentoring experience.

“I am confident that Gordon’s global and highly engaged fan base, coupled with Glu’s leadership in the time-management genre, is a recipe for success,” de Masi says.

Ramsay's TV shows have been numerous and varied, including the likes of Hell's Kitchen, Masterchef, Hotel Hell, Gordon Behind Bars and Gordon Ramsay: Shark Bait.

The Gordon Ramsay Dash app has received a 4.5 star user rating on both Google Play and Apple's App Store. 

NZ Cricket ups data analytics game with Qrious
The Black Caps and White Ferns have implemented a data and analytics solution from Qrious to monitor and improve game strategy and player performance.
Gartner: Smartphone biometrics coming to the workplace
Gartner predicts increased adoption of mobile-centric biometric authentication and SaaS-delivered IAM.
Samsung & Trade Me offer AI-powered shopping
The smartphone camera & AI-powered tech, Trade Me says, is a ‘glimpse into the future of shopping’.
Neill Blomkamp's 'Conviction' is a prequel to BioWare's Anthem
You may remember Neill Blomkamp’s name from such films as District 9, Chappie, and Elysium. If you’ve seen any of those films, the short teaser trailer will seem somewhat familiar to you.
Security flaw in Xiaomi electric scooters could have deadly consequences
An attacker could target a rider, and then cause the scooter to suddenly brake or accelerate.
617 million stolen records up for sale on dark web
It may not be the first time the databases have been offered for sale.
IBM’s Project Debater unable to out-debate human
At this incredible display of technology, the result was remarkably close but the human managed to pip the machine in this instance.
LPL to broadcast weekly programming on Sky Sports
Let’s Play Live (LPL) has now announced it will broadcast weekly programming for the rest of 2019 on the Sky Sports channel from Sky TV.