Story image

Instagram Layout... Why all the fuss?

30 Mar 15

A few days ago social media commentators went a bit mental in regards to this 'new, exciting, app' that Instagram was about to release. Even I was personally excited, especially since the last one they released; Hyperlapse was pretty super-duper.

However, this new rendition is nothing special and is simply something they could have integrated into the existing app or waited to release a 'Instatools' photo editing suite targeted at smartphone users. It is all sizzle and very little steak and the app does exactly what 100 other apps do. Given the one advantage of this app has is its user interface is quite bloody attractive.

So the gist of what the app does is it allows you to combine several of your photos together into a collage, just like: 
• Photo Grid 
• InstaCollage 
• Pic Collage

So why would Instagram release this and not wait until they had something a bit more 'substantial'? Well that's easy; this is just another nail in the coffin of Twitter, Facebook and its other vested interests will continue to release apps and other things similar to this, to complete a full photo-sharing out of the box tool kit. And now you ask,'how do that effect Twitter?'. Well there is a little fact on the sharable side of things that no-one has noticed; it shares and saves pretty much everywhere but it doesn't allow you to post to Twitter.

Now another reason for this timely release is SXSW, (no one cares about this four lettered event here in New Zealand but it is very important). Now what does SXSW have to do with this? Well a little yellow meerkat does... basically that's going to be the next big thing up there with Snapchat, and instagram will be releasing a very similar live streaming app soon, which will fundamentally kill off meerkat, hence the reason for the quick release of "Layout". The reason for this is Facebook has made several attempts to buy Snapchat and they keep getting rejected like a dude in a trench coat from an 80s high school movie.

Now how does this effect my social media marketing in New Zealand? It doesn't, it won't and to be honest most of the big players aren't using Instagram properly in New Zealand. A handful of companies (Meadowlark, Huffer and World) use it well, but most other brands don't even bother and are still concerned with Facebook.

In closing, Layout is pointless and simply a precursor to what's coming next.

GirlBoss wins 2018 YES Emerging Alumni of the Year Award
The people have spoken – GirlBoss CEO and founder Alexia Hilbertidou has been crowned this year’s Young Enterprise Scheme (YES) Emerging Alumni of the Year.
IDC: Standalone VR headset shipments grow 428.6% in 3Q18
The VR headset market returned to growth in 3Q18 after four consecutive quarters of decline and now makes up 97% of the combined market.
Meet Rentbot, the chatbot that can help with tenancy law
If you find yourself in a tricky situation  - or if you just want to understand your rights as a landlord or tenant, you can now turn to a chatbot for help.
PlayerUnknown’s Battlegrounds (PUBG) finally releases on PS4
PUBG on PS4 feels like it’s still in Early Access as the graphics look horribly outdated and the game runs poorly too. 
How AI can fundamentally change the business landscape
“This is an extremely interesting if not pivotal time to discuss how AI is being deployed and leveraged, both in business and at home.”
CERT NZ highlights rise of unauthorised access incidents
“In one case, the attacker gained access and tracked the business’s emails for at least six months. They gathered extensive knowledge of the business’s billing cycles."
Report finds GCSB in compliance with NZ rights
The Inspector-General has given the GCSB its compliance tick of approval for the fourth year in a row.
Game review: Just Cause 4 on PC
Rico Rodriguez returns to wreak over-the-top havoc for a fourth time. This time the island nation of Solís is our hero’s sandbox, ripe for destruction.