FutureFive New Zealand logo
Consumer technology news from the future
Story image

Linktree Marketplace creates new commerce options for creators

By Mitchell Hageman
Thu 9 Jun 2022

Linktree has launched Linktree Marketplace, a new forum for users to discover all of Linktree's partners, Link Apps, and integrations in one place.

The new development aims to give users more exposure to Linktree's extensive partnership network, with some of the partners at launch including Audiomack, Bandsintown, Cameo, Community, Gleam, GoFundMe, OpenSea, PayPal, Venmo, Reddit, SoundCloud, Spring, Square and Typeform.

The new platform provides a mutually beneficial model, with visitors to Linktree now able to watch, listen, shop and more in one place. In turn this provides the return of views, streams, donations, bookings, purchases and more for creators.

The company says this is an important step towards opening up the platform to developers. There will be the option for them to build their own Link Apps and integrations therefore expanding the platform. 

Link Apps aim to help unify a creator's digital presence and enable flexible sharing in one place, leading to better engagement with their entire offering.

Linktree says it has been privately refining its developer tools in collaboration with premier beta partners and is preparing to invite more developers to build their own Link Apps and integrations. This will spread to Linktree's 25M+ creators, who together receive more than 1 billion visits a month.

The company has also recently revealed a design rebrand, along with their focus on introducing new revenue streams and creating additional value as a result of a USD$110M raise.

Linktree CEO and co-founder Alex Zaccaria says the company is consistently looking for ways to provide better solutions for creators, and the new marketplace helps drive better commerce results and strategies.

"We are always looking for innovative and category-leading ways to reinvent the link-in-bio offering," he says.

"The expansion of our platform to create the Linktree Marketplace is the latest update that speaks to the ever-evolving needs of the creator. It is an incredibly exciting time for us as we continue to expand our roster of partnerships with other brilliant creator tools, which in turn broaden and strengthen the power of Linktree for creators."

Partner company Spring CEO Chris Lamontagne says the partnership has so far yielded fantastic results, and he looks forward to working with more creators going forward with Marketplace.

"Since launching our first-of-its-kind e-commerce integration with Linktree last year, we've seen the platform become one of our top referring traffic sources for creators on Spring. 

"Traffic to Spring referred by Linktree has grown +53% and revenue driven by Linktree has increased by +68% since we launched with them in 2021. We're excited to serve even more creators now through the Linktree Marketplace."

Related stories
Top stories
Story image
Financial results
Margins & revenues up at New Zealand arm of Acer Computer
We look at the local financial statements of Taiwanese manufacturer Acer Computer Inc.
Story image
Design
Hands-on review: Phillips Hue starter kit
The set-up was one of the simplest I have ever had to do. It is also where the products shine. I was able to connect the bridge, the three lightbulbs and the strip within 10 min.
Story image
Review
Hands-on review – CleanMyMac X utility for macOS
We get hands-on with a useful utility that macOS users never thought they needed but probably do.
Story image
Gaming
Game review: Fobia – St. Dinfna Hotel
When it comes to horror video games, they usually need to have a good balance between suspense and a little bit of action.
Story image
Apple
Apple’s watchOS 9 and its new features, including a medications app
The new watch0S 9 gives users more watch faces, an updated workout and sleep app and a brand new medications app.
Story image
Cloud
Hisense launches in New Zealand with new product range
Consumer electronics and home entertainment brand Hisense has launched in New Zealand, bringing its range of TVs, refrigeration, and laundry products to Kiwi customers.
Story image
InternetNZ
Govt must step up to police social media - InternetNZ boss
A technology industry leader is urging the government not to shy away from policing social media platforms in New Zealand.
Story image
Remote Working
Hands-on review: EcoFlow River Pro Portable Power station
We get hands-on with an extremely versatile device that every remote worker or outdoor enthusiast should consider.
Story image
Gaming
Game preview: The Quarry (PC)
On playing a bit of The Quarry, I began to understand why the game has got its own release rather than just being part of The Dark Pictures Anthology.
Story image
Wireless
Hands-on review: JBL Quantum 610 Wireless
The new Quantum 610 gaming headset is the latest addition to JBL’s Quantum range and the successor to its popular Quantum 600 model.
Story image
Cloud
Linktree Marketplace creates new commerce options for creators
Linktree has launched Linktree Marketplace, a new forum for users to discover all of Linktree's partners, Link Apps, and integrations in one place.
Story image
Cybersecurity
Why is NZ lagging behind the world in cybersecurity?
A recent report by TUANZ has revealed that we are ranked 56th in the world when it comes to cybersecurity - a look into why we're so behind and what needs to be done.
Story image
Artificial Intelligence
Adobe launches AI-powered updates to Photoshop and Lightroom
Adobe says the updates use Adobe Sensei AI and machine learning to simplify complex workflows and streamline cross-device collaboration.
Story image
Review
Hands-on review: Morphée
Life in the twenty-first century has become a 24-hour affair. Morphée promises to help restore some balance to your life.
Story image
Gaming
Game review: The Quarry (PC)
Supermassive Games channel 1980s teen horror movies with their latest suspense-filled cinematic adventure, The Quarry.
Story image
Cloud
Microsoft and Manaaki Whenua to map NZ's forest cover change
Microsoft and Manaaki Whenua Landcare Research, are teaming up to develop improved detection of land use and forest cover change in New Zealand.
Story image
Entelar
How TruSens air purifiers can create healthier workspaces
The pandemic has heightened our awareness of our own and others’ health, and made us all much more conscious of the environments we work in.
Story image
Design
Hands-on review: Samsung S22 Ultra
I have been impressed by the functions Samsung packed into this phone. I did actually make one phone call on this phone, in between trying out as many of its other uses that I could pack in.
Story image
Film review
Film review: Jurassic World Dominion
This movie is what happens when you cross a lot of hungry dinos with humanity trying desperately to redeem itself for a mistake, and boy does it try.
Story image
Privacy Commissioner
Aotearoa gets a new Privacy Commissioner: Michael Webster replaces John Edwards
Michael Webster, who is currently the Secretary of the Cabinet, will step into the Privacy Commissioner role on 5 July 2022.
Story image
Gaming
Intel Arc A380 graphics units launched in China, global release imminent
New Intel Arc A380 graphics units are set to bring next-generation technologies to gamers and content creators in the coming months. 
Story image
Cybersecurity
The link between cybersecurity, extremist threat and misinformation online in Aotearoa
Long story short, it's often the case that misinformation, threat and extremism link closely to cybersecurity issues and cyber harm.
Story image
Cloud
Adobe Substance 3D updates, looks to the metaverse
A look at all of Adobe's major updates for Substance 3D and how its services are enabling businesses to get metaverse ready.
Story image
Electricity
Canstar finds Flick Electric NZ’s favourite provider
Canstar’s annual research to find New Zealand’s favourite electricity provider reveals Flick Electric has come out on top.
Story image
Robotic Process Automation / RPA
Automated Guided Vehicles at seaports to grow 26% by 2027
ABI Research says the global use of Automated Guided Vehicles in seaports will exceed 150,000 deployments by 2027. Port authorities are also looking into 5G private networks.
Story image
Cybersecurity
Unknown connections: How safe is public WiFi in Aotearoa?
If it's not your own household WiFi, then who has control of your data and is your connection actually safe?
Story image
Wireless
ComCom finds NZ broadband compares well with Australia
A new report published by the Commerce Commission has found New Zealand's Ultra-Fast Broadband (UFB) compares well to Australia's National Broadband Network.
Story image
Dark web
Cybercrime in Aotearoa: How does New Zealand law define it?
‘Cybercrime’ is a term we hear all the time, but what exactly is it, and how does New Zealand define it in legal terms?
Story image
Commerce Commission
ComCom puts electronics sector on notice over resale price maintenance
The Commerce Commission has concluded an investigation into allegations that television manufacturers were engaging in illegal resale price maintenance.
Story image
Cloud
Apple unveils M2 with 50% more memory bandwidth than M1
Compared to M1, M2 has an 18% faster CPU, a 35% more powerful GPU, a 40% faster Neural Engine, and delivers 50% more memory bandwidth and up to 24GB of fast unified memory.
Story image
Cloud
Google announces new version of Chromecast with remote features
Google has announced its newest version of Chromecast, featuring a variety of new features and a new look.
Story image
Broadband
Mercury launches broadband and fibre packages for NZ customers
Mercury has officially launched Mercury Broadband, giving its electricity and gas customers the ability to add fibre to their existing Mercury account.
Story image
Cloud
Apple brings redesigned MacBook Air and updated MacBook Pro to market
Apple has introduced a redesigned MacBook Air and an updated 13-inch MacBook Pro, both powered by the new M2 chip.
Story image
Cloud
Apple reveals new iOS 16 features set to enhance sharing and communication
Apple has unveiled an all-new Lock Screen experience and new ways to share and communicate in iOS 16.
Story image
Gaming
AMD introduces FSR 2.0 giving gaming GPUs a boost
Not only have AMD proudly announced their new line-up of Radeon RX 6000-series graphics cards, but the company has also unveiled the first games to support its FSR 2.0 technology.
Story image
Wireless
WolfVision releases new Cynap Pure Mini screen sharing solution
WolfVision has launched the WolfVision Cynap Pure Mini, a new wireless screen sharing solution that looks to enable easier and more effective presentations.
Story image
Terramaster
TerraMaster launches its T6-423 Professional NAS with TOS 5 OS
Shenzhen-based data storage manufacturer, TerraMaster, has launched the T6-423 6-bay tower NAS.
Story image
Cloud
Sony expands X-Series portable speaker range with three new models
The company says the SRS-XG300, SRS-XE300 and SRS-XE200 all contain high-quality and powerful sound pressure due to X-Balanced Speaker Units.
Story image
Digital Transformation
Publicis Sapient and The Man Cave drive digital transformation for mental health
Publicis Sapient and The Man Cave are joining forces to help support the mental health and wellbeing of young men around the world.
Story image
N4L
N4L, Spark, Chorus partner for Hyperfibre school upgrade
Networks for Learning (N4L) has partnered with Spark and Chorus to upgrade Wellington College to Hyperfibre, fostering stronger outcomes for students and teachers.
Story image
Christchurch
Enable launches free Wi-Fi in Christchurch city centre
Fibre broadband provider, Enable, and the Christchurch City Council have launched their new Christchurch Free Wi-Fi service in the central city. 
Story image
Web Development
Whitecliffe fosters careers for the future of tech
Do you want a career in Information Technology, Networking, Web Development, Software Development, or are you looking to upskill?
Story image
Cloud
Apple improves Mac operating system with latest offering
Apple has unveiled the latest version of its desktop operating system, macOS Ventura, providing users with tools for greater productivity.
Story image
Cloud
Microsoft launches the Surface Laptop Go 2 with new features
Microsoft has introduced the new Surface Laptop Go 2, adding to the company’s growing portfolio of Surface Laptop devices.