News: higher prices for Mac users, Apple's Reno data center, iCloud and the App Store, and more!

Holiday and accomodation website Orbitz has been caught in the act of showing more expensive holiday destinations and accommodation to Mac users than PC users, says Ars Technica. In a case of targeted advertising at best, Orbitz identified Mac users were willing to spend higher amounts of money on hotels than fellow PC users, and subsequently showed them higher-priced hotels and accommodation. Of course, this has resulted in an outburst from several Mac websites, even though Orbitz wasn't always showing higher-priced accommodation to Mac users. . A local paper in Reno, Nevada has reported that Apple are planning to spend US $1 billion on a data center and other facilities in Reno. The $1 billion figure is to be spent over the next ten years, building a data center that is planned to become operational later this year, with an Apple spokesman saying that they were committing to a 30-year relationship. Andy Ihnatko has a few things to say about the apparent disconnect between iCloud and the Mac App Store, and he also compares it to the iOS App Store for good measure. He says apps and developers are being forced into a corner, because apps that aren't in the Mac App Store don't gain iCloud features, whilst apps in the Mac App Store also require sandboxing. OS X Daily shows you four ways to run your MacBook Pro with Retina display at its native resolution. You'll need to download an app to make it happen, but 2880x1800 has to be seen to be believed.