Noel Leeming's sales and profits up

It’s going to be a very merry Christmas at Noel Leeming and Bond+Bond stores, with tech toys like smartphones, tablets, ereaders and internet-enabled TVs topping many gift wish lists.

John  Journee, chief executive of the Noel Leeming group (which includes Bond+Bond) says in a statement the company is ‘match fit’ for current market conditions.

"Whilst consumers are still relatively cautious about their purchasing decisions, they are responding well to the combination of exciting new products and attractive pricing this Christmas,” Journee says.

The organisation has just released its financial results for the year to March 2011, showing net operating profit up 40% to $7.3 million.

That momentum has continued into 2011, Journee says, thanks to better operational delivery, increased competitiveness and enhanced customer service.

"The first half result is particularly pleasing, given that the corresponding period last year included a significant sales boost ahead of the October 1st GST increase,” Journee says.

The company has recently adapted its training and its store environments to reflect the growing trend towards digital convergence. A new in-home service has also been launched to provide customers with hassle-free setup and connection.

"This ensures that our customers are able to get the most out of the consumer electronics they purchase from us.”

Are you hoping for gadgets this Christmas, or do you think money is still too tight? Post your comments below.