Story image

NZ Post accuses Yellow of online 'brand-jacking'

22 Feb 2011

NZ Post’s new Auckland directory service, Localist, is taking legal action against Yellow Pages over claims of cyber squatting and online “brand-jacking”.

The action was filed in the Auckland High Court on Monday, February 21st.

Localist Chairman Sam Knowles says Yellow has been actively attempting to divert traffic away from Localist’s website by creating ‘phoney’ web addresses and ‘brand-jacking’ its trademark.

Knowles says this is in breach of Google’s policies and efforts to resolve the issues failed, requiring legal proceedings.

“Localist is providing a real challenge to incumbents in the local media market. We want to make sure Aucklanders get the best deal – and misleading behaviour by any company is not good business practice,” said Knowles in a statement.

“Our plans to bring a better priced and genuinely local information service to Auckland are now well advanced. The legal action is to ensure customers can make an informed choice, and to protect Localist’s ability to give the market a much-needed alternative.”

Knowles added that tens of thousands of businesses in Auckland had already registered with Localist and a market launch “was imminent”.

Yellow Chief Executive Bruce Cotterill has dismissed the action today as a publicity stunt.

Update: Stuff is reporting that Cotterill has now resigned, with an official media statement expected soon.

This Iron Man drone wants you to fly like a superhero
Iron Man must be one of the most popular superheroes of 2019 – because this year he has been transformed into a robot, and now he’s styled as his very own drone.
HP back on board with Emirates Team NZ
HP 3D print technology will supposedly help the team innovate at speed.
Do you use the Peel Smart Remote app? Delete or update it now
Peel Smart Remote could leak your personal pictures, information, and documents to an unknown server.
How printing solutions can help save the planet
Y Soft has identified five key ways organisations can become more economical and reduce their environmental impact.
Information is power when choosing electricity plans
While 90% of respondents knew their average power bill over the summertime, more than half didn’t know their kilowatt hour (kWh) price, or their monthly usage amount. 
A quick look at Haier & LG's take on the smart home revolution
Haier is going all-in on the smart home revolution – and it believes your home should be smart all the way from the laundry to the bedroom.
An 8K TV for $80,000? Samsung has you covered
8K televisions have landed in New Zealand, but they come with eye-watering price tags of up to $80,000.
Scammers targeting more countries in sextortion scam - ESET
The attacker in the email claims they have hacked the intended victim's device, and have recorded the person while watching pornographic content.