Online DJ service Beatsource brings on renowned DJ A-Trak
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DJ music service Beatsource has brought on Grammy-nominated DJ A-Trak on to its board of managers as the platform gets set to launch its online download store next month.
Beatport was founded in 2004 as the principal source of music for DJs. Today it’s a worldwide home of electronic music for DJs, producers, and their fans.
DJ A-Track, whose real name is Alain Macklovitch, is a DJ, turntablist, producer, and record label executive. His label Fool's Gold which was founded in 2007 and is credited for developing the careers of artists such as Kid Cudi, Danny Brown, and Flosstradamus. A-Trak's career has spanned just over two decades, leading Rolling Stone to name him one of the 50 Most Important People in EDM.
According to A-Trak, genre-specific stores don’t reflect the DJ landscape anymore.
“The open-format DJ community has needed a home where we can find all the music we need, curated by like-minded people we respect. Both Beatport and DJcity have been vital to the health of DJ culture for many years, and I’m honoured to work with their teams to bring some great products to market.”
Beatport CEO Robb McDaniels says, “There aren’t many DJs that can effortlessly and elegantly move between the electronic and open-format DJ communities, but Alain is one of the few, and we are excited for him to join our Board. Alain’s artistic and creative perspective will be hugely valuable to Beatsource as we roll out a series of next generation music products in the coming months.”
After the launch of the Beatsource online store in September, the company is planning to release Beatsource LINK by the end of the year.
Beatsource LINK will leverage Beatport’s patented technology to integrate the Beatsource retail store directly into DJ software and hardware and allow DJs to stream in online of offline mode.
Together with DJcity, Beatport created the Beatsource project.
DJcity is also a source for DJ and producer culture delivering exclusive performances, interviews, behind the scenes, tutorials and more to fans around the world.
The company is also planning to integrate DJcity promo pool service into LINK early in 2020, which will be the only service of its kind available to the open-format DJ community.
The Beatport Store offers music in premium digital formats and provides unique music discovery tools created for and by DJs. Each week, Beatport’s music collection is refreshed with hundreds of exclusive tracks by the world’s top electronic music artists.