Samsung Electronics continues its efforts to make traditional, projection-based cinema technology a thing of the past.
Designed and installed with the help of Imaculix AG, the 3D-ready variation of Samsung's Cinema LED screen maintains consistent brightness for delivery of subtitle text, images and minor visual details for viewers wearing 3D glasses.
Unlike standard 3D cinemas, the Samsung Cinema LED screen supposedly provides consistent picture quality across an entire theatre, ensuring a uniform, immersive viewing experience for viewers in every seat.
Samsung EVP Seog-gi Kim says, "Samsung is thrilled to be able to debut the world's first 3D Cinema LED screen.
"We hope that more movie-goers can experience the Cinema LED screen firsthand as we look to partner with more theatres around the world.
As the industry's first Digital Cinema Initiatives (DCI)-certified High Dynamic Range theatre display, the Samsung Cinema LED screen invites consumers to a next-generation viewing experience.
Stretching nearly 10.3m (33.8ft) wide and 5.4m (17.7ft) in height, and featuring nearly 9 million pixels, Samsung's Cinema LED screen supposedly delivers visual quality, technical performance and reliability.
The Samsung Cinema LED display amplifies on-screen content through HDR picture quality.
All visuals shine through ultra-sharp 4K resolution (4,096 x 2,160) and peak brightness levels nearly 10 times greater (146fL) than the common cinema standard (14fL).
The resulting high contrast showcases bright colours, pristine whites and deep blacks, making it perfect for both 2D and 3D movies.
Paired with state-of-the-art audio technologies from HARMAN International's JBL Professional brand, it is a truly immersive experience.
First introduced in July 2017, Samsung's Cinema LED screen has been successfully installed in theatres in Seoul and Busan, Korea and Shanghai, China.
The Arena Cinemas partnership marks the first implementation of Samsung's Cinema LED display in Europe and is the world's first 3D Cinema LED screen.
