Samsung first TV manufacturer to integrate Apple TV app

It wouldn't be unrealistic to think they only talk via lawyers regarding smartphone patent breaches, but Samsung has now made a big announcement regarding Apple.

All 2019 Samsung Smart TVs and select 2018 TV models with a firmware update will feature the all-new Apple TV app in more than 100 countries and offer AirPlay 2 support in 176 countries. This means Samsung customers are now able to enjoy Apple TV channels and iTunes movies and TV shows on Samsung Smart TVs.

According to Samsung Electronics visual display business executive vice president Won-Jin Lee, the company is the first TV manufacturer to launch this offering.

"For the last decade, Samsung has been at the forefront of offering the broadest selection of content available to consumers on our Smart TV platform," says Lee.

"As the first TV manufacturer to integrate the Apple TV app on a Smart TV platform, Samsung continues to offer our customers incredible value and access to the Apple TV app experience on the largest screens available today.

Fully integrated into Samsung's Smart TV platform, users can simply select the Apple TV app icon to access all of their iTunes movies and TV show purchases and browse more than 100,000 iTunes movies and TV shows to buy or rent, including titles available in 4K HDR, in pristine picture quality.

Customers around the world can also subscribe to Apple TV channels within the Apple TV app — paying for only the ones they want — and watch on demand directly in the app.

Samsung Smart TV users will be able to enjoy Apple TV+, Apple's original video subscription service, in the Apple TV app across the same model lines when the service launches later this year. With AirPlay 2-enabled Samsung Smart TVs, customers can now also play videos and other content from their iPhone, iPad or Mac directly to their Samsung Smart TV.

The company says Apple TV app will work seamlessly with Samsung's Smart TV Services, such as Universal Guide, Bixby and Search, to create a consistent experience across Samsung's platform.