Story image

Samsung top brand in Asia for seventh year in a row

11 Jun 2018

Samsung Electronics has been named the best brand in Asia in 2018 for the seventh year in a row, according to results from ‘Asia’s Top 1000 Brands’ annual online survey conducted by Campaign Asia-Pacific in collaboration with Nielsen.

The ranking aggregates views from across 17 major product categories including automotive, retail, food and beverages, and consumer electronics, and is based on consumer insights and offers a clear measure of the most highly regarded brand names today.

“Samsung is extremely honoured to be receiving this award once again - the award is an indicator of our consumers’ support towards us and the products and services that we offer,” says Samsung Electronics Southeast Asia & Oceania president and CEO Steve Lee.

“As we continue to grow as a brand, Samsung remains committed to continuously innovating towards creating new possibilities and experiences for our consumers through our products and services.”

Asia’s Top 1000 Brands aggregates data from an online survey developed by Campaign Asia-Pacific and global information and insights provider Nielsen.

The study explores consumer attitudes in 13 markets across Asia Pacific, including Australia.

The research relies on a total of 400 respondents in each market, except India and China where participants number 800 and 1,200 respectively.

To be representative of market populations, survey quotas target age, gender and monthly household income.

Participants gave responses to the following questions:

Question 1: “When you think of the following category, which is the best brand that comes to your mind? By best, we mean the one that you trust the most or the one that has the best reputation in the category.”

Question 2: “Apart from the best brand that you entered, which brand do you consider to be the second-best brand in the category?”

The study encompassed 17 major categories (alcohol, financial services, automotive, retail, restaurants, food, beverage, consumer electronics, computer hardware, computer software, digital experience, courier services, e-commerce, media and telecommunications, sports, transportation/travel and leisure, and household and personal care) and 79 sub-categories.

Apple mania! A brief look at Apple TV+, Apple Arcade, and Apple News+
Whether you’re after news, TV, or gaming, it seems like Apple is pulling out all the stops to get your attention.
Giveaway: Win the Huawei Y6 2019 with FutureFive
We’re back with the first giveaway of 2019, and once again Huawei is dishing out the goodies with a Huawei Y6 2019 smartphone up for grabs!
Meet the future of women in IT
Emily Sopers has just won Kordia’s first ever Women in Technology Scholarship, which was established to address gender imbalance in the information and communications technology (ICT) sector.
Vector penalised $3.5 million for excessive levels of power outages
''Given the impact electricity outages have on consumers and businesses it is crucial that lines companies have systems in place to identify and manage the risks present in their networks."
Game review: Tom Clancy’s The Division 2
Ubisoft has listened to all of the fan feedback and I can proudly say that Tom Clancy’s The Division 2 is a much better experience over the first game.
'Iwi Algorithm' can grow Aotearoa's mana
Ngāti Whātua Ōrākei innovation officer Te Aroha Grace says AI can help to combine the values from different cultures to help grow Aotearoa’s mana and brand – and AI is not just for commercial gain.
Why 'right to repair' legislation could be a new lease on life for broken devices
“These companies are profiting at the expense of our environment and our pocketbooks as we become a throw-away society that discards over 6 million tonnes of electronics every year.”
Hands-on review: Huawei Watch GT
I’ve thoroughly enjoyed my time with the Watch GT. It’s converted me from being anti-smartwatch to someone who’s genuinely considering buying one.