Shutterstock launches new service for video makers around the world
Shutterstock has released Shutterstock Elements, a new footage offering designed to bring more video effects for industry professionals and amateurs alike.
Shutterstock Elements includes more than 3,000 cinema-grade video effects, including 4K lens flares, transitions, visual effects, film overlays, head-up display and user interface elements, and video kits with smoke, fire, explosions and more.
The effects are compatible with all major video editing programs, and includes tutorials on how to optimise the effects.
According to Shutterstock SVP of product and UX, Sylvain Grande, video is in increasingly greater demand, making services such as elements more useful to individuals and businesses alike.
Grande says, “The demand for high-quality video is growing while budgets are only getting smaller and timelines are getting shorter. Video editors, compositors, and vloggers are constantly faced with the challenge of maintaining quality and making the content stand out in today's golden age of video.
“Elements is a one-stop shop for creatives who are churning out projects at an unprecedented rate, providing assets made with cinema-grade equipment that can make any project look like a big-budget production in no time," Grande says.
According to Mary Meeker's 2019 Internet Trends Report, digital video is now up to 28% of average daily watching time and 59% of Gen Z users cite YouTube as their preferred learning channel. This, in turn, makes video a top priority for marketers. Shutterstock states.
The new offering from Shutterstock includes categories for specific genres, from content for everyday moments to blockbuster action scenes.
Video kits like ‘Yum' are designed for food vloggers and How-to's with more than 100 elements including lower thirds, transitions, animated characters, and loopable backgrounds.
Film overlays such as ‘Illuminate' offer 120 different light leak elements and practical effects shot in 4K resolution.
The selection of elements ranges from digital assets, such as transitions and overlays, to physical effects like explosions or glass shattering.
The physical assets were each filmed on location with specialists using high-end gear such as the Ricochet VFX pack, which includes muzzle flashes filmed onsite, or the Detonate VFX pack which offers explosions as wide 250 feet.
Shutterstock is a global provider of licensed photographs, vectors, illustrations, videos and music to businesses, marketing agencies, and media organisations.
Working with its community of more than 750,000 contributors, Shutterstock currently has more than 270 million images and more than 15 million video clips available.