FutureFive New Zealand logo
Consumer technology news from the future
Story image

Sony gets serious about reducing plastic pollution

By Sara Barker
Fri 9 Aug 2019
FYI, this story is more than a year old

Sony is getting serious about taking responsibility for its plastic production and waste efforts by launching a programme designed to help reduce plastic pollution.

The 'One Blue Ocean' project aims to reduce plastic pollution in the world’s oceans. It also states that Sony will also make efforts to reduce its environmental footprint to zero by 2050.

According to the World Economic Forum, annual plastics production is now 20 times the level it was 50 years ago, but the plastic recycling rate sits at a measly 9%. 

Plastic pollution goes beyond the plastic bag and plastic packaging – smartphones, cameras, home entertainment systems, vehicles, appliances and countless other things have at least a few plastic components to them.

The G20 Ministerial Meeting on Energy Transitions and Global Environment for Sustainable Growth in June 2019 adopted a joint declaration that included the establishment of an international framework designed to curtail ocean plastic waste.

But efforts to clean up the earth are only going to work if everyone gets involved, which is why Sony is speeding up its efforts to reduce its environmental footprint.

The company’s ‘Road to Zero’ long-term environmental plan was created in 2010, but Sony says it needs to do more. ‘Green Management 2020’ (GM 2020) environmental mid-term targets have been helping to reduce greenhouse gas emissions at Sony sites and products' power consumption.

The company aims to reduce general waste, and even phase out single-use plastics such as bottles, straws, cups, straws, plastic bags, and other cutlery.

Some Sony sites and group companies are already cleaning up rivers, beaches, and other locations around the world. These opportunities will expand to other Sony Group locations.

The company is also drumming up awareness about ocean plastic pollution. It plans to provide orientation to volunteers who participate in cleanup days. 

In Japan, beach cleanup activities are regularly carried out by the Kunisaki Satellite of the Oita Technology Center of Sony Semiconductor Manufacturing Corporation. The site received the Green Social Contribution Award in Japan in 2018, held by the Organization for Landscape and Urban Green Infrastructure.

Sony Digital Products (Wuxi) Co., Ltd. (SDPW), based in the Chinese city of Wuxi, conducted 33 cleanup activities in one year with the involvement of a total of about 1,000 people, collecting about 1300 kg of waste within the city.

“Sony is working hard not only to reduce the use of plastics at all Group sites but also to carry out plastic recovery and waste cleanup activities,” the company states. 

“In all these efforts, Sony aims to ensure that its business is helping to build a better, more sustainable world.”

Sony’s principal efforts towards the GM2020 targets: 

Reducing plastic used in products and product packaging, and proactively using recycled materials

Targets under GM 2020:

  • Reduce amount of virgin oil-based plastics per product unit by 10% (compared with fiscal 2013 levels)
  • Aim to minimise resource inputs

Principal efforts and results to date:

  • Development of original Sony flame-retardant recycled plastic SORPLAS and introduction of it in various products
  • Use of felt comprised of 50% recycled polyethylene terephthalate (PET) plastic bottles in packaging for aibo

Reducing plastics used in manufacturing

Targets under GM 2020:

  • Reduce absolute waste generated by 5% (compared with fiscal 2015 levels)

Principal efforts and results to date (fiscal 2018):

  • 18.8% reduction of waste generated in fiscal 2018 (compared with fiscal 2015 levels)
  • Approximately 1,080-ton reduction of plastic waste generation in one year’s time during fiscal 2018
Related stories
Top stories
Story image
InternetNZ
How well do rangatahi understand cyber safety in Aotearoa?
Do rangatahi in Aotearoa understand the importance of being safe online, or has lifelong exposure to the internet resulted in widespread complacency?
Story image
Firewall
Why printing security plays a vital part in keeping Aotearoa safe
While internet printing, mobile printing and other similar technologies have no doubt made things easier to manage, it has also brought a whole new set of problems to the table.
Story image
Servers
New Zealand cloud provider challenges Google's claims on data control for region
A Wellington cloud services provider says Google's claim it will offer New Zealanders complete control over their own data is not true.
Story image
Arlo
Hands-on review: Arlo Go 2 security camera
In my humble opinion, Arlo Go 2 offers security for anyone needing to keep a remote eye on prized possessions or premises at different locations.
Story image
Home security
Hands-on review: Eufy Wire-Free Dual Cam Video Doorbell 2K
We have had our house secured by Eufy products for over seven months now. We love the brand, and it has never let us down.
Story image
Gaming
Game review: Digimon Survive (PlayStation 5)
Since there’s little actual gameplay in Digimon Survive, the biggest draw card to the game is its long and interesting story.
Story image
Malware
Research shows attacks on the gaming industry are getting worse
Web application attacks in the gaming sector have grown by 167% from Q1 2021 to Q1 2022, according to new research from Akamai.
Story image
Tablets & laptops
Hands-on review: Xencelabs Graphic Display Tablet
Xencelabs seemed to show up out of nowhere on the market. I had no idea who they were or what they were about, but I was very intrigued.
Story image
Internet
InternetNZ appoints new chief executive. Will take over in October
InternetNZ has announced the appointment of its new chief executive, with Vivien Maidaborn taking over the role from interim chief Andrew Cushen in October.
Story image
Broadband
MyRepublic unveils 'choose the speed you need' mobile plans
Broadband provider MyRepublic has announced the details of its new 'choose the speed you need' mobile plans, designed for New Zealanders. 
Story image
Gaming
Chorus announces Hyperfibre sponsorship deal with NZ Esports
Chorus has put its support behind New Zealand's Esports community with a newly announced three-year Hyperfibre sponsorship deal with NZ Esports.
Story image
Gaming
Attacks on gaming companies more than double over past year
The State of the Internet report shows gaming companies and gamer accounts are at risk, following a surge in web application attacks post pandemic.
Story image
Gaming
Hands-on review - Xbox Cloud Gaming
I've had the opportunity not just to access the game pass but also its new shiny feature, Xbox Cloud Gaming. In this review, we'll be deep-diving into just what Xbox Cloud Gaming is, how it works and, well, if it works.
Story image
Tablets & laptops
Hands-on review: HP Evo Spectre X360 Flip Ultrabook 13.5” laptop
The Spectre comes with a keyboard that makes working for long hours something to be looked forward to. It has to be one of the best keyboards I have seen on a 13.5” laptop.
Story image
Phone
Hands-on review: Obsbot Me AI-powered mobile phone mount
The Obsbot Me is an independently controlled portable mobile phone mount that can track its target without the need for software or a connection to a phone.
Story image
Review
Hands-on review: TCL 30 SE mobile phone
TCL continues to provide consumers with budget phones that still pack a punch with the TCL 30 SE mobile phone. 
Story image
Gaming
Everything we know so far about NBA 2K23
As excitement for the next iteration of 2K Games’ NBA basketball series builds, some new information on the upcoming game, NBA 2K23, has been released.
Story image
STM
Hands-on review: STM ChargeTreeGo portable wireless charger
We get our hands on the ultimate charging accesory for roadwarriors with a bunch of Apple devices.
Story image
Planning
Digital key for smart investment in public infrastructure for NZ cities
Major public infrastructure projects can better manage risks of cost overruns and delays if they deploy data and digital tools at the earliest planning stages.
Story image
Printers
Comedy legend Jimeoin fronts Epson advertising campaign in NZ and Australia
According to Epson the company’s EcoTank models now account for 74% of all printers sold in the category in New Zealand, alone.
Story image
Wireless
Hands-on review: Jabra Engage 55 wireless headset
We get our hands on a German design professional headset that many knowledge workers could benefit from.
Story image
VPN
Hands-on review: Norton Secure VPN
Norton is obviously serious about your privacy. They have a “No-log” policy, which simply means that they do not track or store any of your on-line activities.
Story image
Review
Hands-on review: Logitech Astro A10 Gen 2 wired headset
We get our hands on this incredibly good value for money headset for use in wired environments.
Story image
Wireless
Hands-on review: James Donkey RS4 Knight Wireless Gaming Keyboard
I have always liked mechanical keyboards, and this is no exception. I find the action much easier to use than the modern keyboards with limited travel.
Story image
Gaming
Game review: Disgaea 6 Complete
Disgaea 6: Defiance of Destiny originally came out in 2021, and more than a year later, the game has now been re-released.
Story image
Phishing
Norton research finds NZ threat landscape diversifying on social media
Norton's quarterly report has highlighted the seriousness of the threat landscape in New Zealand.
Story image
Product Management
TeamViewer and Siemens to innovate product lifecycle space with AR
TeamViewer's new partnership with Siemens Digital Industries Software to bring the power of TeamViewer's AR platform, Frontline, to Siemen Teamcenter software.
Story image
Home Entertainment
Hands-on review: TCL 65″ C835 Mini LED 4K Google TV
We introduce you today to a TV that brings the height of immersion to your viewing experience: The TCL 65″ C835 Mini LED 4K Google TV.
Story image
Netsafe
Major media companies sign new online safety framework for Aotearoa
A new joint development between Netsafe and some of the world's leading social media companies is set to provide Kiwis with safer online experiences.
Story image
Sustainability
NZ program recovers and recycles more than 177 tonnes of e-waste
The TechCollect NZ pilot program says its milestone of recovering and recycling more than 177 tonnes of ICT e-waste recognises the efforts of many.
Story image
Cloud
Microsoft and Auckland Transport announce new cloud agreement
Auckland Transport (AT) and Microsoft have announced a new cloud agreement aimed at promoting innovation, reducing costs and improving sustainability in transport services.
Story image
Gaming
Game review: Wreckfest (Nintendo Switch)
Wreckfest is a fun racing game that came out for multiple different gaming platforms a few years ago. One of the best things about the game is that it's relatively cheap to buy if you own a PS4 or Xbox One console.
Story image
Gaming
Hands-on review: SteelSeries Arctis Nova Pro gaming headset
SteelSeries, being no stranger to creating premium gaming peripherals, sent over its Arctis Nova Pro wired headset kit for us to take a look at.
Story image
Malware
Minors using Discord servers to spread malware for cash
Avast has discovered an online community of minors constructing, exchanging and spreading malware, including ransomware and a mix of information stealers and cryptominers.
Story image
i-PRO
I-Pro officially marks launch of brand in Australia and New Zealand
I-Pro has officially launched in Australia and New Zealand, following a series of new releases as an entity that started in early April.
Story image
Virtual Reality / VR
Virtual reality app reduces phobias through NZ trial
"With this VR app treatment, trialists had increased control in exposure to their fears, as well as control over when and where exposure occurs."
Story image
Gaming
Hands-on review: SteelSeries Apex Pro Mini Keyboard
SteelSeries has taken the design of its range of Apex keyboards to create a smaller version, the Apex Pro Mini. Techday’s Darren Price checks it out.
Story image
Tablets & laptops
Chromebook and tablet shipments see another rapid decline for the year
According to research from Canalys PC Analysis, Chromebook and tablet shipments have fallen for the fourth quarter in a row for Q2 of 2022.
Story image
Apple
2degrees unveils eSIM functionality for selected devices
2degrees has enabled eSIM functionality to work with a variety of Apple, Samsung and Oppo devices, including a range of iPads.
Story image
Gaming
Game review: Klonoa Phantasy Reverie Series
If there's something missing in today's gaming industry, it's the wonderful discovery of finding new games for hire at your local video rental store. I remember my family hired out the first Klonoa game for the PSOne back in 1997, and it was a blast to play as a kid.
Story image
Fibre
Orcon brings faster fibre to Christchurch with Hyperfibre offering
Orcon has today launched the next generation of fibre speeds in Christchurch, bringing its Hyperfibre offering to the city.
Story image
Gaming
Logitech G’s new Aurora collection looks to help change gaming stereotypes
The company’s new Aurora collection is designed to be gender inclusive, not gender exclusive, addressing the needs and wants of women gamers while also still appealing to a wider general audience.