The internet is still buzzing after yesterday’s PS4 announcement from Sony, but many are asking the same question – how can you reveal a new console without showing the actual console?

But Sony Worldwide Studios president Shuhei Yoshida wasn’t taking it all that seriously when he spoke to Kotaku after the announcement.

“Why do you care?” he asked jokingly, knowing full well gamers worldwide are actually fairly desperate to get a glimpse of the console. Not me, or anything, but just, like, gamers. In general.

The reason for keeping the console under wraps is probably exactly that – it keeps us interested.

“It was almost the other way around,” says Yoshida.

“When we planned for this event, obviously we discussed what we should show and talk about. As far as the Dualshock 4 is concerned we wanted to do the live demo.

"And we were like, yeah, we have to show the controller, because it’s awkward not to show the controller when someone is doing a demo...we really wanted to explain what we’ve done with the Dualshock 4, but as far as the system itself we have to keep something new for later. Otherwise you’d get bored.”

Although Microsoft has been fairly quiet since the PS4 announcement, one of its high-ups Larry Hryb did manage to get a sly dig in after the event.

“Announce a console without actually showing a console? That’s one approach,” he tweeted in the early hours of the morning. Sarcastic bastard.

But, looking at the hints and the information already available, it’s most likely we’ll see the PS4 first at the E3 conference later in the year, probably at the same time as the first outing for the Final Fantasy game Square Enix has planned for the new console.