Story image

Virtual reality apps market set to explode

26 May 15

Augmented Reality (AR) apps in the mobile games market will generate 420 million downloads annually by 2019, up from 30 million in 2014, according to Juniper Research’s research titled Augmented Reality: Consumer, Enterprise and Vehicles 2015-2019.

The emergence of Head Mounted Devices (HMDs) used in the home, such as Microsoft’s Hololens, will bring a surge in interest for AR games over the next five years, according to Juniper.

For the time being however, most AR downloads will occur via smartphones and tablets.

The research observed that there had been little traction in the consumer AR market over the past two years.

This limited level of interest in the wider market was largely due to the lack of compelling cutting-edge apps that captivated consumers, according to Juniper.

“The app market has stagnated somewhat, with the industry struggling to move beyond AR marketing tools,” says Steffen Sorrell, research author. 

“I do see a shift though – Blippar, for example is moving into visual search, which will open the app to a far wider potential audience,” he says.

Furthermore, the research found that mobile devices continue to come up short where graphic-intensive AR applications are concerned.

It cites various reasons for this, including the fact that bottlenecks in the object tracking and image rendering pipeline are still hampering the progression of mobile AR.

Nevertheless, all major System on a Chip (SoC) vendors have shown interest in introducing dedicated circuitry for AR, which should spur on the overall app ecosystem, says Juniper.

Other key findings from Juniper's research includes:

  • Interest in Enterprise AR has gathered pace over the past year, driven by software and hardware improvements.
  • HMDs will be key in this space, enabling hands-free AR.
  • In-vehicle AR systems offer tremendous safety benefits to drivers. This technology will become available to a wider audience towards the end of the decade.

ReportLinker, the market research solution, says the development of new technology helps to enrich our lives and as a consequence, virtual applications are gradually incorporated into our lifestyles.

Royole's FlexPai: So bendable phablets are a reality now
A US-based firm called Royole is delivering on that age-old problem of not being able to fold up your devices (who hasn't ever wished they could fold their phone up...)
Hands-on review: Having fun in Knowledge is Power: Decades and Chimparty
They don’t revolutionise social video gaming, but they are enjoyable enough to occupy you during a wet weekend. 
Kiwis losing $24.7mil to scam calls every year
The losses are almost five times higher compared to the same period last year, from reported losses alone.
Tile's Mate & Pro Bluetooth trackers land in NZ
If your car keys (or your tablet) have disappeared into the void at the back of the couch or if you left them somewhere in your car, retracing your steps to find them could be a thing of the past.
Government still stuck in the past? Not on GovTech's watch
What exactly is GovTech and what’s been happening in our capital city?
"Is this for real?" The reality of fraud against New Zealanders
Is this for real? More often than not these days it can be hard to tell, and it’s okay to be a bit suspicious, especially when it comes to fraud.
Hands-on review: The iPhone Xs
The iPhone Xs is a win that brought numerous new and exciting features to the market.
How much does your Amazon Prime Video subscription really get you?
For our NZ$8.90 per month, the average cost per title is US$0.00126 - but we only really get a choice of 416 TV shows and 4321 movies. Choice is a little bit limited compared to other countries.