What brands do New Zealanders trust the most?

The results of the latest Readers Digest Trusted Brand Survey are in and Sony, Vodafone and Nokia have all been named as winners in their respective categories.

Sony took home the honours in the electronics and computer categories while Vodafone was named the most trusted telecommunications brand. Nokia scooped up the award in the mobile phone category.

Martin McManus, Managing Director for Sony, was over the moon after picking up two awards, "We really value these awards because they are the ones that count. Ultimately it is customers’ experience with our products that make Sony a success. Awards like this make us proud of what we are doing and also provide a great incentive for us to work even harder to continue to provide the best products and the best service.”

You can read the full list of winners of the Readers Digest 2010 Trusted Brand Survey here. Good to see Subway winning the fast food category rather than some burger chain too.