Consumer technology news from the future
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Adobe Experience Platform launches in Australia and New Zealand
Adobe’s Experience Platform will now be faster and more reliable for customers across Australia and New Zealand, and it's all thanks to its new base on a local Microsoft data centre.
Antivirus would have saved these businesses $71 billion in 2019
Malware threats represent huge financial costs for businesses.
Interview: How Adobe is solving experience design issues
“What we're all trying to do is to have absolute clarity on the problems that customers are having.”
Adobe software used by 82% of Sundance Festival films
Adobe Premiere Pro is one of the most popular film editing tools used by top movie studios, according to data recently released by Adobe.
Interview: Adobe creative director on the future of design-led business
Adam Morgan has literally written the book on why pursuing better design makes concrete business sense.
Adobe announces availability of Adobe Experience Manager-as-a-Cloud service
Brands can onboard and access the application in minutes - and go live with dynamic and personalised content and experiences in weeks, not months, as is industry standard today.
Adobe & Microsoft deepen integrations across Experience Cloud & Adobe Sign
Adobe and Microsoft have teamed up to integrate several of the companies’ popular products, to help accelerate customers’ digital transformation efforts.
Adobe, New York Times and Twitter announce content authenticity initiative
Adobe is developing an opt-in system that will allow creators and publishers to securely attach attribution data to content they choose to share.
Adobe announcements bring a host of Creative Cloud capabilities to mobile devices
On the list are Photoshop on iPad, Fresco on Windows and Adobe Aero for immersive media, along with previews of Adobe Illustrator on iPad and Photoshop Camera.
Adobe provides a ‘jolt’ of inspiration through Amazon Alexa
Where do you turn to for a source of creative inspiration? If you happen to own an Amazon Alexa, you can now train the device to give you a dose of inspiration when you need it most.
Adobe extends digital experience portfolio to SMB and mid-market
SMB and mid-market brands are increasingly looking for enterprise-grade capabilities that fit their unique needs – agility, scalability, flexibility and value – to maintain and future-proof their success.
Adobe rolls out improvements to Document Cloud
Now users can turn their smartphone into a serious PDF tool, and much more.
Lack of investment in talent biggest barrier to martech adoption - Adobe
While Retail, Manufacturing and Wholesale industries responded with the greatest understanding of the value of marketing technology, Government and Tourism sectors are lagging behind.
Forrester acknowledges Adobe as a leader in data management
"APAC has some of the highest customer expectations in the world, and delivering memorable personalised experiences in the moment has become critical for many brands’ success," comments Adobe's Steve Hammond.
Adobe Advertising Ambassador program launches in Australia
The program aims to lead transformation of digital experiences in the Australian market for selected Australian partners, with a wider rollout to follow.
Adobe launches e-signature app to alleviate SMBs’ paperwork pains
Adobe is doing its part to simplify document work for small businesses, with the launch of Adobe Sign.
Adobe welcomes NZ country manager to its team
Adobe is welcoming Colin Rebairo as its New Zealand country manager, following continued momentum in the local market.
Nintex and Adobe extend e-signatures to Microsoft SharePoint
Enterprises using Nintex for SharePoint both online and on-premises now have access to the e-signature capabilities of Nintex Sign.
Interview: Adobe's Keith Eadie on advertising - past, present, and future
“The last 20 years of programmatic has been about the combination of data and inventory available. Our vision at Adobe is making advertising part of that experience.”
Australian brands face boycotts if they don't address diversity in ads
Consumers perceive television advertising as the most diverse medium, but digital advertising has a long way to go – only 9% of consumers felt that digital ads show diversity.
How brands can use Alexa to build customer engagement
"Don’t try to recreate your app on voice. Ask, what can I do better on a voice user interface than an app?”
Govt shift to digital could save Australians up to 14 hours every year
If Australia’s government agencies invested in greater digital transformation, Australians could have as much as one day per year in extra time saved.
Adobe Symposium unleashes innovations for the customer experience
“Every company must transform and maniacally focus on the customer experience."
A/NZ consumers expect a stellar customer experience, Adobe finds
Personalised and seamless experiences are the magic words for businesses that want to keep their customers happy – and if automation is done right, most consumers will embrace it too.