Advertising Technologies (Adtech) stories - Page 10

StackAdapt has launched a self-serve instant brand lift feature for advertisers in Australia and Asia, providing immediate insights into campaigns.

Yahoo has strengthened its Identity Solutions, now accessible through major publisher tools and Supply Side Platforms, enhancing audience monetisation.

Yahoo has expanded access to its Identity Solutions, enabling publishers to monetise audiences more effectively without reliance on third-party cookies.

Adobe has launched a global initiative to equip 30 million learners with AI and digital skills by 2030, committing over USD $100 million to support the programme.

Globant has unveiled its innovative AI-powered Advanced Video Search tool, transforming video content management with instant search capabilities.

A new report from Cint and Lotame reveals marketers face significant challenges in utilising first-party data, with 70% highlighting its importance.

Podeo secures USD $5.4 million in Series A funding, led by Oraseya Capital, to accelerate podcast discoverability and monetization for over 100,000 creators globally.

StackAdapt boosts Asia-Pacific presence, appoints Jeffrey Kwan and Takeshi Yamaguchi as Heads of Business in Hong Kong and Japan, respectively.

YouTube and Amazon dominate the ad landscape, gaining top spots in Kantar's Media Reactions 2024 report, while X, formerly Twitter, faces a major decline.

StackAdapt appoints Cassandra Hudson as CFO, its first female in the role, to solidify market position with her extensive finance and tech experience.

Vudoo appoints Raj Chauhan as President for the Americas, leveraging his 20+ years in digital advertising to drive expansion in the American market.

AI is reshaping Kiwi businesses with Meta's AI tools across Facebook, Instagram, and WhatsApp, offering smarter solutions for marketing, customer service, and data insights.

DoubleVerify's guide offers APAC marketers enhanced tools for digital advertising ROI by focusing on media quality metrics, addressing gaps found in a recent WARC report.

Nasuni reports a 121% rise in data under management for media and advertising firms over the past 24 months, driven by the industry's digital growth.

LG Electronics reveals ambitious Future Vision 2030 strategy, aiming to transform into a Smart Life Solution Company and achieve Triple Seven targets.

Vudoo has partnered with Scroll Media to bring shoppable and interactive digital ads to top publishers across Australia and New Zealand.

Sydney ad-tech startup Tap launches AI-driven platform in the US, aiming to streamline the fragmented media buying process and reshape the ad industry.

Google's delay in removing third-party cookies has eased agency concerns, yet Circana stresses the need for precise data solutions to enhance advertising strategies.

Nexxen partners with Vevo to enhance CTV advertising, leveraging Nexxen's SSP platform to expand Vevo's programmatic ad capabilities across premium content.

Yospace joins Akamai's Qualified Compute Partner Program, offering advanced SSAI tech on Akamai's platform to boost media firms' ad strategies and revenue.