Advertising Technologies (Adtech) stories - Page 18

MyRepublic has been let off by the Advertising Standards Authority, after a complaint about a promo that was 'in very poor taste'.

We got a full head of steam up following the digital-only decision last year, and we certainly haven't slowed that train of growth in 2016.

TechDay's #PartyWatch offers free festive publicity; simply share your Christmas bash invites and tales with us!.

A recent survey has made it clear – digital ads on publishers' websites get more attention from readers and have a bigger impact on brand lift.

Facebook Blueprint, the e-learning platform for marketers, has reached one million course enrolments and is expanding its programme.

Despite the fact you downloaded Adblock to block adverts, you're now back at square one, as they will soon display ads they deem as 'good'.

Huge changes are afoot about how Google's search listings and ads will operate from October, and some fear it will have adverse effects for SMEs.

Facebook boosts user control over ad experience, allowing the filtering of unwanted ads and addressing use of ad blockers.

Facebook's move towards video poses challenges and opportunities for the social media giant in terms of generating revenue.

Facebook announced overnight that it will give users more freedom to control their advertising experience & take power away from desktop ad blockers.

New Zealand app Postr rewards users with free mobile data for viewing lockscreen adverts. Plans to expand into Southeast Asia.

Marketing a product that customers don't particular want or like can be a real slog. But when the inverse is true, marketing becomes a pleasure.

NZ's youth pioneer digital trends, with research showing Gen Y favours online streaming and engages more with digital ads.

Facebook is targeting small and medium businesses with its latest video offering which enables businesses to showcase their work.

A second digital revolution will bring $4.8 trillion in spend by 2025, but which tech providers will become digital enablers and reap the benefits?.

Facebook says it will now begin including information from pages that use Facebook's Like button and similar social features for better targeted ads.

Educators is a dedicated news website that brings the most up-to-date technology-focused news to ICT teachers, deputy principals & principals in NZ.

The penetration of technology and eCommerce is increasingly pronounced in small and medium enterprises (SMEs).

Connector Systems inks deal for next generation IP data revenue generating network gateway and says the deal brings new reseller opportunities.

In 2009, almost half of the top selling apps targeted young children, and 80% of top-selling educational apps in the iTunes store target children.