ASA stories
Advertising standards tightened to protect Kiwi consumers
Tue, 17th Feb 2026
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healthtech
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cloud services
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marketing
New Zealand tightens health advertising code, curbing influencer endorsements, tougher evidence rules and stricter protections for vulnerable people.
ASA tightens rules on therapeutic & health ads for 2026
Wed, 11th Feb 2026
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martech
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healthtech
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social media
ASA unveils tougher 2026 rules on health ads, targeting vulnerable audiences, stricter claims, and tighter control of online testimonials.
Funny or misleading? Uber NZ's attempt at comedy land them in the frying pan
Fri, 21st Jul 2017
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uber
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asa
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transport
Uber NZ's comedic ad backfires, ASA deems it misleading, casting doubt on the rigour of driver checks amidst humour claims.
Complaints board throws out 2degrees carryover data complaint
Mon, 28th Nov 2016
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asa
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2degrees
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vodafone
The Advertising Standards Authority has ruled in favor of 2degrees, stating that their advertisement about rollover data was not false advertising.
“Misleading” Orcon forced to pull Dotcom broadband ad
Tue, 17th Dec 2013
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uc
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orcon
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asa
Orcon pulls Kim Dotcom TV ad after complaint to Advertising Standards Authority upheld. Uncapped plans still available.