CMO stories

Trintech expands embedded AI across close processes with Beacon assistant, aiming to speed journal entries, matching and risk checks.

Optimizely training programme sees 375 AI agents built in five days as waitlist tops 1,500 amid rising enterprise marketing demand.

Levanta buys Perch+ as it broadens creator and affiliate tools for Amazon sellers, adding hundreds of merchants and publishers to its platform.

PagerDuty says Australia and New Zealand firms are lifting resilience spend and AI use, while keeping people in charge of critical recovery decisions.

Yubico names Poupak Modirassari Enbom as Chief Marketing Officer to help drive demand for phishing-resistant authentication amid rising AI-driven threats.

OFX appoints former PayPal Australia marketer Liz Lord as chief marketing officer to spearhead its shift beyond cross-border payments.

As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.

Ōura's new ANZ sleep report finds Aussies and Kiwis among the world's best sleepers, yet high daily stress is quietly stealing their rest.

LivTech names new marketing and revenue chiefs to spearhead its next growth phase in healthcare tech for long-term and in-home care.

Slow internal quote approvals are derailing nearly half of deals, Conga research finds, as fragmented systems stall revenue and forecasting.

Quiq names Jen Grant chief marketing officer to steer strategy as enterprises move AI agents from pilots to large-scale customer use.

This International Women's Day, experts urge proof of skills through hands-on practice to close confidence gaps and drive real career growth.

Marketing's future belongs to teams that master open, unified data infrastructure instead of guessing through disconnected systems.

Cyber and tech leaders say diversity will stall unless firms tackle toxic culture, caregiving bias and back women with real sponsorship.

AI assistants are reshaping B2B discovery, forcing CIOs, CTOs and CMOs to rebuild content for zero‑click, conversational buying journeys.

Marketers are hesitant to embrace AI as data quality, security fears and skills gaps fuel a widening confidence and adoption divide.

UiPath lands five places in G2's 2026 Best Software Awards, spanning AI, development, IT management and global seller categories.

Online Valentine's discounts shrink as shoppers browse earlier, research more and spread spending beyond traditional romantic gifts.

Nium strengthens global payments push with new chiefs for risk, technology and marketing as AI, stablecoins and regulation reshape the sector.

Financial firms reap strong AIOps returns but poor data quality and fragmented tools are stalling the leap from pilots to scaled AI.