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First-party data: A reason to celebrate
Data Analytics

First-party data: A reason to celebrate

Brands are turning to first-party data as third-party data becomes less reliable and privacy changes decrease its value.

By Jonathan Wrait • 5 min read • Fri, 8th Apr 2022
Adobe expands Experience Platform with Segment Match
Data Analytics

Adobe expands Experience Platform with Segment Match

Adobe has revealed Segment Match, a new segment-sharing service for its Experience Platform, designed to power the data-sharing ecosystem.

By Zach Thompson • 3 min read • Thu, 17th Mar 2022
Data derived from customer loyalty: more valuable than ever before?
Data Analytics

Data derived from customer loyalty: more valuable than ever before?

With the death of cookies, the 'value exchange' between businesses and their customers' willingness to share personal data has never been so important.

By Billy Loizou • 6 min read • Mon, 10th Jan 2022
With death of third-party cookies on horizon, Adobe provides marketers with alternative
Data Analytics

With death of third-party cookies on horizon, Adobe provides marketers with alternative

Adobe says adopting a first-party strategy, whereby quality, permission-based data is placed at the centre of customer engagements, is the future.

By Staff Writer • 3 min read • Wed, 28th Apr 2021
Google Chrome postpones changing cookie policy in wake of COVID-19
Data Privacy

Google Chrome postpones changing cookie policy in wake of COVID-19

Google Chrome delays its SameSite Cookie policy update due to COVID-19, to ensure stability for essential services websites like banking and healthcare.

By Nick Forrester • 3 min read • Tue, 7th Apr 2020
What's the latest weapon in the fight against malware?
Malware

What's the latest weapon in the fight against malware?

Palo Alto Networks embarked on a research project using known malicious servers to discover whether cookies can help understand malware identity.

By Shannon Williams • 2 min read • Wed, 2nd Mar 2016
Perfecting an online privacy policy
Data Privacy

Perfecting an online privacy policy

The security of personal data is top of everyone's mind when surfing the web, but how do you keep information coming through your school's website secure?.

By Rebecca Wood • 2 min read • Wed, 26th Jun 2013