The security of personal data is top of everyone’s mind when surfing the web, but how do you keep information coming through your school’s website secure? And how do you let visitors know how the information they provide through the website will be used?
Annabel Fordham, spokesperson for the Privacy Commissioner, says schools need to be clear about the reason for collecting personal information. “Be open about where the information will be used and disclose who it will be used by. If you simply tell people what their information will be used for, then you’re 95% of the way there.”
It can also be useful to include some information about cookies and about clickstream data collected, such as IP addresses, the date and time a person visited the site, and the type of browser or operating system used.
Additionally, if the website doesn’t collect any personal information, then let visitors know that too, says Fordham.