Customer engagement stories - Page 4

SAP renames Emarsys as Engagement Cloud, adding an enterprise edition to unify governed, AI-driven customer interactions across systems.

RingCentral integrates OpenAI's GPT-5.2 to power live AI voice calls, launching new assistants to support customers and employees in real time.

MaxContact Australia has rebranded as Kaizn, shifting focus to independent CX and contact centre advisory across Australia and New Zealand.

Infobip tops Juniper RCS for Business 2026 leaderboard, hailed as leading Established Leader on reach, innovation and operator ties.

Aurasell launches GTM OS, an AI-native overlay that automates go-to-market workflows across existing CRMs without risky system replacement.

Brands swapping 'Valentine's Day' for personal 'Valentine' subject lines see big email gains, as generic “love” talk and “shop” prompts drag.

Infobip upgrades its WhatsApp Marketing Messages API with optimisation tools that lift delivery rates and boost ROI by over 60%.

OpenAI has launched Frontier, an enterprise platform to deploy AI coworkers at scale by unifying data, tools and governance across firms.

AI agents are rapidly transforming sales teams in Australia and New Zealand, slashing grunt work and reshaping how sellers prospect and close deals.

Celonis touts digital twins and process data as the missing link to turn scattered enterprise AI experiments into measurable business gains.

Constant Contact doubles down on AI-driven tools while keeping email the core link between small businesses and their customers.

FICO has been named a Leader in Gartner's 2026 Magic Quadrant for Decision Intelligence Platforms, recognising its execution and vision.

Retailers are racing from blunt discounts to AI-driven one-to-one offers, promising sharper margins and loyalty in APAC's crowded market.

Rockwell Automation has named Shane Riley as New Zealand country manager, succeeding Mike Greig amid a wider reshuffle of its regional leadership.

Asia Pacific Loyalty Awards 2026 unveils record finalist line-up as brands double down on retention, data and personalised engagement.

8x8 reports triple-digit growth in AI voice and messaging for CX, as contact centres scale automation beyond pilots across channels.

Zendesk promotes Craig Flower to chief operating officer, tasking him with accelerating its AI-first customer service and operations strategy.

Banks worldwide pour billions into AI, but Dyna.Ai warns only a small minority are turning pilots into tangible, scalable revenue gains.

Oracle launches an AI agent platform for retail banks, blending autonomous agents and human oversight to automate and personalise services.

Mentalist Oz Pearlman will headline FICO World 2026 in Orlando, anchoring an AI-focused summit on customer behaviour and financial services.