Digital Channels stories - Page 3
Sitecore unveils AI platform to enhance marketing workflows
Wed, 23rd Oct 2024
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uc
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digital transformation
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cx
Sitecore has launched Sitecore Stream, an AI platform aimed at simplifying marketing workflows and empowering enterprise marketers with automation.
Zendesk unveils AI-powered tools to enhance customer service
Thu, 10th Oct 2024
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data analytics
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cx
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martech
Zendesk has unveiled a range of AI-powered tools to enhance customer service, including a voice solution in partnership with Poly.ai for improved interactions.
Observability-driven digital customer experience is make or break for enterprise businesses
Tue, 3rd Sep 2024
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data analytics
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iot
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apm
Modern enterprises must master observability to meet soaring digital demands in the APAC region, blending legacy systems with agile, predictive solutions.
Hype & Dexter boosts UNICEF Aotearoa donations with HubSpot
Fri, 30th Aug 2024
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edutech
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martech
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cdp
Hype and Dexter's tech integration with UNICEF Aotearoa boosts donations despite economic hardships, facilitating crucial aid for Pacific children.
DoubleVerify's new APAC guide to boost advertising ROI
Thu, 29th Aug 2024
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martech
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social media
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fraud
DoubleVerify's guide offers APAC marketers enhanced tools for digital advertising ROI by focusing on media quality metrics, addressing gaps found in a recent WARC report.
Exclusive: How Verint's customer experience is thriving with Open AI
Wed, 21st Aug 2024
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uc
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cx
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martech
Verint leverages its open AI platform to revolutionise customer experience, integrating real-time data and ensuring security while leading market innovation.
Campaign management software market to reach $10.2B by 2034
Tue, 23rd Jul 2024
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crm
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data analytics
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digital transformation
The global campaign management software market is set to soar to USD$4.8 billion by 2024 and may reach USD$10.2 billion by 2034, driven by AI and cloud innovations.
Chris Shayan appointed head of AI at Backbase to lead vision
Wed, 26th Jun 2024
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digital transformation
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cx
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martech
Backbase appoints Chris Shayan as Head of AI to drive innovation in its Engagement Banking Platform, marking a significant step in rearchitecting banking around the customer.
NICE unveils advanced WFM solutions for digital integration
Fri, 31st May 2024
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uc
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cx
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martech
NICE has launched new workforce management tools aimed at integrating digital front and back-office tasks, enhancing efficiencies and bottom-line results.
Australian firms see customer rates hit by increasing fraud
Thu, 2nd May 2024
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fintech
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ai
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ml
LexisNexis Risk Solutions' study reveals 80% of Australian firms recognise fraud significantly impacting customer conversion rates.
Trade Me sees 20% campaign performance improvement using new tools
Tue, 13th Feb 2024
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data analytics
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martech
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cdp
New Zealand's largest online auction site, Trade Me, has improved campaign performance by 20% using AI predictive models and tools to optimise personalisation.
Embracing new tools in CX to revolutionise the digital customer journey
Tue, 6th Feb 2024
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uc
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data analytics
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cx
Businesses are advised to combine journey mapping, EQ and AI to enhance their digital customer experience strategies.
Data-driven video: A new frontier for ads in APAC
Wed, 31st Jan 2024
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data analytics
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martech
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personalisation
Amidst a creativity crunch in APAC, brands are capitalising on data-driven insights to produce personalised video ads, aiming to stay ahead in a rapidly evolving digital landscape.
Sportradar Introduces FanID for Revolutionary Fan Engagement in Sports
Wed, 17th Jan 2024
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sports
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monetisation
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data collection
Sportradar debuts FanID, an industry-first data clean room marketing solution, to enhance fan engagement amid phase-out of third-party cookies.
Storyblok survey reveals consumers' festive buying behaviour and trust issues
Wed, 29th Nov 2023
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ecm
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martech
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ai
Storyblok survey shares festive buying behaviours, revealing brand websites hold most trust, while AI and influencers fall out of favour.
Financially unstable citizens least likely to use digital government aid
Thu, 23rd Nov 2023
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edutech
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digital transformation
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digital divide
New Zealand's most financially unstable populations reported as least likely to utilise digital channels for government support.
Kyndryl teams up with Dynatrace to enhance business insights offering
Thu, 2nd Nov 2023
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cx
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martech
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partner programmes
Kyndryl forges global alliance with Dynatrace to amplify its business insights offering, enhancing customers' outcomes.
VIOOH and Yahoo collaborate on benefits of prDOOH in marketing campaigns
Mon, 16th Oct 2023
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martech
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case study
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sales
VIOOH and Yahoo Advertising partner to explore the role and benefits of prDOOH in enriching multi-channel marketing campaigns.
Video: 10 Minute IT Jams - An update from Appdome with Jan Sysmans
Mon, 16th Oct 2023
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endpoint protection
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devops
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apm
Jan Sysmans, who is the Mobile App Security Evangelist at Appdome, joins us today to tell us more about Appdome and the importance of mobile app security.
Confluent announces expanded partnership with Google Cloud
Thu, 31st Aug 2023
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public cloud
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cx
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martech
The data streaming provider will help more companies build real-time applications faster at lower costs through a deeper partnership with Google Cloud.